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10 Page Term Paper on Apple and Social Media

See Attachments below as well and follow them exactly.

Meet these requirements:

  • Number ONE – I take page count VERY SERIOUSLY – if you deliver five pages for a TEN page paper REQUIREMENT the most you will earn is 50% (it is simple math – 5/10 = 50% and that is all you delivered).  So meet the page count with the proper writing expectations explained below.
  • Your paper should be at least TEN pages (cover page, Appendix, and reference page do not count towards page count minimum). Use the template provided under Doc Sharing.
  • All sources must be cited.   A minimum of SIX new authored references should be used.  All six must be authored-based sources.  Use the Harvard Business Review / Journal of Marketing / Journal of Consumer Behavior / Journal of Social Media for at least ONE of your references.  Use quotations within your paper.  But your quotes should not equal to more than 15% of your total word count.
  • The APA format must be used in preparing this paper; refer to Documenting Sources in this syllabus for information on APA formatting.  Times New Roman 12 font required.
  • No numbered lists or bullet points.
  • All references must use the APA format.
  • No extra blank lines within your paper to ‘fill’ your paper to meet the five page minimum – that includes NO visuals included within your paper.  Use double-spacing with 0 point line spacing – go to Paragraph in your Word Document to set this up.
  • Use Subject Headers for organization – minus points if you do not (like Introduction, Conclusion, and additional subject headers specific to your paper’s topic)
  • Please use the appendices for any tables/visuals.  No visuals allowed within your paper itself.  These MUST be put in the Appendix.
  • Correct grammar, spelling, and punctuation are expected.
  • Please do not use plagerism!!!


MKT 345 Final Paper Criteria

Possible Points

Earned Points

Content – solid Social Media topic with TEN page minimum delivered (not counting Appendix, Cover & Reference Page and Appendix if included).  No blank lines between sections allowed and double-spaced with zero-point line spacing (set-up under Paragraph function).  No blank lines inserted between sections. Template must be used!  Turnitin Score under 25% – minus 5 points for every TEN points over. Not accepted if over 50%!  Zero points will be re-recorded and grade is non-negotiable.

ALL visuals / tables must be put in an Appendix if you feel they are required. 



Writing – no grammatical or spelling errors, subject headers used (minus 5 points if none are used), organized content.  No more than five bullet points or one short numbered list.  If overused – minus 5 points. This is a FORMAL paper.  No visuals within this paper – use Appendix if required.  Not using the template – minus 5 points.



SIX MARKETING authored outside references including at least one peer-reviewed article from the Journal of Marketing, Journal of Social Media or Harvard Business Review.  The rest of your five references must be authored articles.  Sources must be cited in APA format to count.  Minus 5 points if no journal used – minus 3 points for every non-authored source you are short of the six required.



APA format – complies with 6th Edition APA Guidelines





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