Call us 24/7: + 1(925)399 0085

Get your paper done by an expert

No matter what kind of academic paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcer. Save more time for yourself.

WhatsApp + 1(925)399 0085
$ 10
free
  • bibliography
  • title page
  • revisions
per page
19 k happy customers
4.7 out of 5 satisfaction rate
27 writers active

2-Demand Analysis Briefing and Marketing Campaign

Demand Analysis Briefing and Marketing Campaign

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese.

The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight.

Click here to access the IOM report.

  1. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be NO longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario.
    Here is an outline:
      1. Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service.
      2. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)?
      3. Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable.
      4. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis.
  2. Write a 2 page marketing campaign to discuss the following marketing issues:
    1. Do you think the hospital needs to complete more marketing research before embarking on the campaign?
    2. What advertising media would you suggest to be used during the campaign?
    3. What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?
    4. Do you expect to generate any revenue for the hospital from the campaign?
    5. How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?

Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.

By July 11, 2016,

 

Assignment 2 Grading Criteria
Maximum Points
Defined service, demand, and direction of demand with explanation.
10
Described and explained a situation.
5
Listed steps of implementing the solution.
5
Expressed whether the hospital needs more research and discussed including area pediatricians.
5
Defined the recommended media to use for advertising and explained the direction of demand.
5
Described products and services that could be promoted during the campaign and the impact on the hospital’s revenue.
5
Discussed the length of the campaign and the period used to monitor effectiveness.
5
Presented a structured document free of spelling and grammatical errors. Used correct grammar, spelling, and word choice.
5
Properly cited sources using the APA format.
5
Total
50

 

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including: