Added Value for US Popular Product/Service Modification for Export sample essay
Any finished product or service has package presentation before it is retailed. For example, Pringles in rounded cartons is a re-known brand abroad of potato chips and is retailed at an average price of US$ 0.60 per carton.
Modification of a product can be in so many ways, but there are three major ways to modify, in its contents, or in the product presentation or through promotions.
Let us take up the subject of contents. If we were to choose a food line like Pringles, the content could be modified to adopt certain flavors that could suit the market. The contents of Pringles have onion flavored, barbeque flavored or other flavors that could be “in”, in its country of destination. From its original or regular flavor, into the product is added the tinge of an artificial flavor during processing.
For its product presentation, the labels could adopt a more colorful and eye-catching perspective so that it would easily attract its target market in supermarkets, usually teenagers. The label must contain the contents nutritional value, as what Del Monte has done to its products and is already a standard practice for food packagers. But the addition of colorful drawings and designs would increase attention getting. A few scents higher on the retail price would not be minded by its customers.
Another way to have value added into products is to include some sort of promotion into the product, for example, coupons can come with the product for certain discounts for other products that the company is also selling.
Let us take up the case of services. Added value to services may come in the form of perks or freebies. Example, an oil drilling company could add as a perk to its customer, the waiver of the costs incurred in pipes that have become useless because of the unforeseen hardness of the rock formation that was drilled. If this perk were added into the contract of services, the quoted price would have to include the calculated risk of damaging pipes when unforeseen drilling circumstances happen.
All in all, the cost to the customer may go up substantial or negligible if the presentation of the proposal were in such away that the promo given will be a lot advantageous to the customer. The proposals for service providers must be written in such a way that the increase in prices justifies the additional services that are included in the terms of reference of the contract.
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