Analyzing the Marketing Mix Strategy of Apple Inc Essay
Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers Over the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad.
Its software includes the Mac OS X operating system, the iTunes media browser; the iLife suite of multimedia and creativity software, the iWork suite of productivity software, iTunes, a proprietary media player application that works with iTunes store and allow customers to download music and offers other features of consumer electronics, the Safari web browser, and iOS, a mobile operating system.
During the past 36 years, Apple has become a famous brand that technology of the world known and highly admired by the ingenious strategy, modern and sleek design, and always bring the products to satisfy consumers. Understanding how to think of Apple as product design, promotion, price and how to distribute it to customer that helps us to see the direction and shape of products that the company will launch in the near future.
There have been few studies about Marketing Strategy of Apple Inc such as Maketing Fundamental Project (Christine, 2010),Marketing Mix of Apple Inc. Norm, 2012), Marketing Mix: Apple iPod (Angela, 2009), Accounting and Financial Analysis (Sachitanand, Denisa & Alcides, 2008), External and Internal Factors on Apple Inc. (David, 2008) Apple and CEO Steve Jobs is enjoying the glory days in recent years by reputation and the success of the blockbuster iPhone, iPad, and MacBook Air.. However Apple’s not perfect in every way. In fact, the company also has great disadvantages need to improve in the future.
What are the weaknesses of Apple that their opponents could exploit? There is little information of the customer’s feedback about the same mistakes of the products that have not been overcome by Apple Inc such as: No new design: a way of repeating the design of the 3G and 3G versions, ip4 and ip4s version, and the newest is ipad 2 and the new ipad design that a reason to make many people were disappointed because Apple did not release a new product is completely different design than the old version.
With Ipod Gen 4, IP4s and The New Ipad products are common defects about low battery and overheat when using constantly 1 hour for playing game and searching web with Wifi and 3G. So far, Apple Inc. has some explanations but not yet for solution to the problem. They claim that ongoing research and promises to be a solution in the nearest time. Before success can not deny of Apple product and research to find out the cause of success is significant for managers.
Especialy, when we is preparing to step into the process of global integration with the world economy. The prupose of this report is to determine whether competitive strategy can be attractive more tastes of customers, and this present paper is aimed at: “The Marketing Mix Strategy of Apple Inc. ” It is hoped that information from this study may be useful in identifying the right product must be exhibited to right people at the right place, right price and right time.
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