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Apple – Strategic Management Essay

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Vision Statement

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 19805 with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings. “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” Mission Statement

Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities ‘where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.

Objective The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design

COMPETITION When it comes to Apple‘s competitors I believe ther e is no one. The innovation,development and the trendsetting technique that Apple has introduced in electronics worldcannot be matched with any of other companies. If you do not agree with me I would suggest you to search for Apple‘s competitors on Google or anywhere else but you will hardly find any original Apple‘s competitor. According to Tim Bajarin, Apple‘s competition is coming from the likes of Amazon, Google, Real Networks, and to some degree, Sony, because of their strong investment in content. But I do not agree with his viewpoint. Products like iPad,iPhone, iPod and services like iTunes and Apple stores have no competition at all and most importantly Apple is not a company that satisfies customer needs but it manufactures those products that become customers need

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