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BBA3331 research paper

Unit II Project

Conduct an online search to select an Internet retailer of your choice. Once you select the retailer, please complete the following profile making sure to fully elaborate on each section. Please use at least one or more additional sources besides the e-tailer’s web site in order to complete the company profile. This assignment is worth a total of 100 points.

1. CompanyName/URL/Web Site Address (10 pts.)

2. Provide a detailed description of the goods and services provided. (15 pts.)

3. Provide a detailed description of their business model (what method the company uses to generate income).

(15 pts.)

4. Provide a detailed description of the advertising strategies the company uses (i.e., live chat, banner ads, e-mail list) in order to entice customers to come back. (15 pts.)

5. Describe the features of the web site that allow you to search for different products within that e-tailer’s web site. How easy are they to use? (10 pts.)

6. What do you like about the web site, and what are some things that could use improvement? (10 pts.)

7. What, if any, consumer decision support functions are in place for supporting the specific decisions of the

consumer? (15 pts.)

8. Correct spelling and grammar and appropriate use of APA formatting (10pts.)

Unit III Research Paper Outline

Submit an outline for approval for the Research Paper due in Unit VIII. Research Papers that have not had their topic approved by the professor will not be accepted and will earn a zero for the final grade.

The final Research Paper will be due in Unit VIII. The topic should be related to e-commerce or topics covered in this course. Prior topic approval by your professor is required, and you should begin working on the paper as soon as you get topic approval.

? Write on a topic related to the course materials that has been particularly interesting to you. You will be writing a well-organized three- to five-page Research Paper. Your sources should present different perspectives.

? Write a paper related to starting an online business or initiating an e-commerce project (i.e., funding, writing business plans)

Research Paper

Write a three to five page research paper, in APA format, with a minimum of three references. References may include Internet sources, books, and professional journals, or resources related to the profession. Title page and reference page are not included in the required paper length.

The topic should be related to e-commerce or topics covered in this course. Prior topic approval by your professor is required in Unit III.

? Write on a topic related to the course materials that has been particularly interesting to you, in a well-organized and thoughtful three to five page research paper. Your sources should present different perspectives.

? Write a paper related to starting an online business or initiating an e-commerce project (i.e. funding, writing business plans).

Be sure your paper has at least the following components:

? Title Page

? Introduction – State the thesis and purpose of your research paper clearly. What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you plan to cover in your paper, and why readers should be interested in your topic.

? Body – This is where you present your arguments to support your thesis statement
? Conclusion – Restate or reword your thesis. Summarize your arguments. Explain why you have come to this particular conclusion.

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