Bmw Research Paper Essay
BMW is enhancing the travel experience for drivers and passengers while also launching a series of new platforms The BMW Group – one of Germany’s largest industrial companies – is also one of the most successful car and motorcycle manufacturers in the world and 2011 was its best year to date. With almost 1.7 million vehicles sold, the BMW Group is the world’s leading premium manufacturer in terms of sales volume.
Its three automobile brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of €68.8bn. During 2011, the company introduced five new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electric vehicle in the ultra-luxury segment. In addition, the company also launched a new sub brand – BMW i – that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013.
However, as well as selling more products than ever and expanding production capacity, especially for the all-important China market, the company also kicked off a number of strategic partnerships for the future. These included the start of the BMW Peugeot Citroën Electrification joint venture, the acquisition of a strategic investment in SGL Carbon SE and the cooperation with Toyota Motor Corporation in basic research for battery cell technology.
Although a significant manufacturer, BMW is not part of a larger company like its main competitor Audi. As BMW invests heavily in innovation to continue to produce the ultimate driving experience, keeping its power options open is key, so as the shift towards electric continues to gather speed these development partnerships are vital elements in the company’s growth strategy.
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