Call us 24/7: + 1(925)399 0085

Get your paper done by an expert

No matter what kind of academic paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcer. Save more time for yourself.

WhatsApp + 1(925)399 0085
$ 10
  • bibliography
  • title page
  • revisions
per page
19 k happy customers
4.7 out of 5 satisfaction rate
27 writers active

BU 220 Week 6 and 7 Project Assignment Paper

Objective of the Plan: The purpose of this marketing plan is to learn how to write a professional marketing plan to apply your knowledge from class. In addition, this experience will help you in your future work environment as well. To begin, please choose a product from an existing company or a company itself. The purpose of the plan is to improve the current marketing plan that a company is doing with a product they are currently selling, or the plan for the company.
The first part of the project (due in week 5) will explain the history of the company and product, and their current marketing situation. Everything in week 5 is CURRENT information.
The second and third portions of the paper will explain how you would revise and adjust the marketing strategy based on what you have learned in class to improve it- YOUR ideas. The length of the whole report; including the title page (only due in week 7), sections of the plan, and references should be 8-10 pages. This means you have 6-8 pages of content to write, so pace yourself in the beginning. You must meet the length requirements indicated for each part of the paper, but you can exceed if necessary. This is why there is a range of 6-8 pages. Please try not to exceed 8 pages of content if possible.

There are very specific requirements explained below for each section of the outline for each part of the project. Each part of the project needs to be written in APA format (also citing sources in text), including references, in 12 pt font. Please label each section with a heading in bold as well. Example: Situational Analysis
Internal Analysis
SWOT Analysis

This is a formal essay, so the format needs to be in paragraphs and complete sentences. Do not submit any portion of the project in bullet format, as points will be deducted accordingly.
Situational Analysis:
Internal Analysis- company history and background (1 paragraph)

Market Description- competitor’s analysis (1 paragraph) Give a brief overview of the current competing products or companies- whichever is applicable depending on if your paper is on a specific product or a company. Please explain their large and small competitors briefly.

Environmental Analysis (SWOT) ( 1 page)
You need to present an internal (Strengths and weaknesses) and an external (Threats and opportunity) review of the company. Please provide two points for each component of the SWOT. Of course the strengths are important, but the weaknesses, opportunities, and threats are crucial to your plan. Once you identify where the company or product needs to improve, this is how you can create your plan going forward. Please base your objectives and plan on these points.

Here are other examples that would help you determine the greatest opportunities, weaknesses, and threats facing the company buy using the SWOT analysis:

Internal Strengths: is something the company is good at doing, e.g. adequate financial resources, access to economies of scale, better manufacturing capability, superior technological skill, etc.

Internal Weaknesses: is something the company lacks or does poorly in comparison to competitors, e.g. falling behind in R&D, poor/lack of training cause a poor customer service, Weak market image, too narrow product line, etc

External Opportunities: the factors in the external environment that represent an opportunity for the company, e.g. complacency among rival firms, ability to serve additional customer groups or expand into new markets or segments.

External Threats: the factors in the external environment that represent a threat for the company, e.g. Entry of lower-cost foreign competitors, rising sales of substitute products, costly regulatory requirements, etc

CURRENT Marketing Mix Description/Situation (1 page)

A Product Review:
describes and shows the CURRENT product/product line and service offerings (tangible good with accompanying services: e.g. an automobile that offers accompanying repair services, or hybrid offer consisting of equal parts of goods and services such as restaurant) explain the product and what is offers.

A Price review: Explain the current pricing for your product or company. If there are several products, give a range of prices. You must include the pricing strategy they CURRENTLY offer (ie- skimming, penetration, value added, etc) , how they are set, and why you think they use this strategy. Are they flexible to allow for price adjustments for differences in consumer segments? Do they offer discounts, promotions, etc?

A review of Distribution: Where is it CURRENTLY being distributed, through which types of distribution channels, and why? Are they domestic only, or global? Be specific- retail, wholesale, internet, catalog, etc. Where is it CURRENTLY being distributed, through which types of distribution channels, and why?

A review of Promotions: This includes an analysis of the effectiveness of the CURRENT promotional effort of the company/marketing department.
What promotional tools have been used by the company (advertising, personal selling, sales promotions, public relations) its advantages and disadvantages.

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including: