BUS 402 Strategic Management and Business Policy Week 3 Ashford
Strategic Management and Business Policy
Ashford BUS 402 Week 3
Week 3 – DQ1 – Market Positioning Strategies
Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combinationapproach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position.
Week 3 – DQ2 – Vertical Integration
Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar.
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