Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucksâ€™ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section. The analysis should address the components of the organizationâ€™s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the Universityâ€™s Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.
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