Business Capstone 4
This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment.
Part 1: Marketing Strategy
In three to four pages, address the following areas:
- Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
- Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
- Include ongoing costs as well as one-time fees.
Part 2: Marketing Plan
In five to six pages, address the following areas:
- Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.
- Discuss the benefits of market research.
- Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.
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