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Business True or False Questions Set

True or False

1) The starting point of understanding how consumers respond to various marketing efforts is called the stimuli-response model of buyer behavior.( )Page Ref: 137

2) Subcultures include racial groups alone.( )Page Ref: 138

3) Asian American consumers are the least brand conscious of all the ethnic groups.( )
Page Ref: 139

4) Social class is based on shared value systems and common life experiences and situations.
( )Page Ref: 140

5) Online social networks represent an important form of buzz for marketers.( )
Page Ref: 142

6) Children exert little influence on family buying decisions.( )Page Ref: 145

7) A person’s occupation has no effect on the goods and services they buy.( )Page Ref: 146

8) Personality is a person’s pattern of living as expressed in his or her psychographics.
( )Page Ref: 147

9) A brand personality is the specific mix of human traits that may be attributed to a particular brand.( )Page Ref: 147

10) According to Maslow’s hierarchy of needs theory, when the most important need is satisfied, it will stop being a motivator, and the person will then try to satisfy the next most important need.( )Page Ref: 150

11) Alternative evaluation is the process by which people select, organize, and interpret information to form a meaningful picture of the world.( )Page Ref: 150

12) An individual’s attitudes are easy to change( )Page Ref: 152

13) Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.( )Page Ref: 153

14) Commercial sources of information typically legitimize and evaluate products for buyers.
( )Page Ref: 154-155

15) Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.( )
Page Ref: 156
16) The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.( )
Page Ref: 156

17) People differ greatly in their readiness to try new products. In each product area, there are “consumption pioneers.” They are also called laggards.( )Page Ref: 157

116) Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.( )Page Ref: 157

18) Members of the early majority adopt new ideas after the average person.( )
Page Ref: 157-158

19) Two of the characteristics that are especially important in influencing an innovation’s rate of adoption are relative advantage and compatibility.( )Page Ref: 158

20) In the United States, the lines between social classes are not fixed and rigid, but people can only drop to a lower social class and not move up into a higher one.( )Page Ref: 140

21) Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands of HDTV. Therefore, Jim is displaying complex buying behavior.( )
Page Ref: 153

22) Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.( )Page Ref: 153

23) Abel is considering whether or not to get an electronic reader. He has read online reviews of three different kinds of readers and has talked with two friends who own electronic readers. Abel is at the awareness stage of the new product adoption process.( )Page Ref: 154-155

24) Ed purchased electronic devices such as PDAs, DVRs, and MP3 players after many people he knew already owned the devices. Ed belongs to the adopter group called laggards.( )
Page Ref: 157

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