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Conduct a strategic analysis and strategy evaluation


Assignment: Strategic Analysis and Strategy Evaluation


Weighting This assignment accounts for 40% of the assessment in this Course.


Due Date/Week Monday Week 9


Due Time By 7pm


Place TBA


Format Report


Length 2500 – 3000 words, double-line spaced, 12 point Times New Roman.


Note: The word count does not include references or appendices


You will work in pairs (a group of two (2)) to conduct a strategic analysis and strategy evaluation, and write a


report on a real-life business. Please note that this report will focus on business-level strategy.


The assessment will be discussed in the Week 1 and Week 2 seminars. You are required to select a real-life


organisation or a strategic business unit (SBU) for this assignment. You are advised to conduct a preliminary


research (e.g., browse organisation websites and annual reports) prior to deciding which organisation (or its


SBU) will be selected for your assignment so as to make an informed choice. You should report the firm for


your assignment to your local lecturer by Week 4.


Write a 2500 – 3000 word report, including 200 words of an executive summary, but excluding references and


appendix. In this report, you are required to perform the following tasks:


1. Describe briefly the background information (strategic context) of the firm (or SBU) you have


selected. This information should be brief and relevant to the discussion of your assignment and thus


may include ownership, history, size, business scope, major products/services, and major markets of


the firm (or SBU) selected.


2. Conduct a macro-environment analysis for the entire industry within which the firm (or SBU)


operates. You should use the analytical framework provided in the textbook. Foci will be placed on the




understanding of the purpose of this analysis, the identification of key factors and their implications


in terms of key opportunities and threats, and the discussion of their overall impact on the


industry growth in the future. Draw your conclusion based on your macro-environment analysis.


3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay


attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive


forces, the links between the competitive forces and macro-environment, and their overall impact on


the industry and the organization selected in terms of main driving forces in the competitive


environment. Draw your conclusions based on your five-force analyses.


4. Identify those resources and competences of the firm (or SBU) that are likely to provide sustainable


competitive advantage. Justify why these resources and competences can be regarded as strategic


capabilities using the four criteria covered in the textbook.


5. Identify and discuss the generic type of business strategy the firm (or SBU) implements by examining


its strategy statement and/or its value chain activities.


6. Evaluate the suitability of the firm’s current business strategy based on the outcomes of your analysis


and integration above (e.g., the identification of the firm’s current business strategy and the most


significant factors affecting the firm’s performance, and your understanding of business strategy).


References should be utilised within this Report to validate the information presented, and should be drawn


from academic sources and organisational information such as the website and annual reports. The business


press may be used sparingly to identify relevant issues.


Learning outcome/s and capability development


Completing this assignment can help you develop your capabilities in the following areas:


· Understanding of the key concepts, models, theories, and analytical concepts covered from the relevant


Modules (1-4, 6, 11) in this Course;


· Developing your ability to apply strategic management concepts and theories to the organisation


selected, particularly in analysing its strategic position, and evaluating its suitability;


· Enhancing your capability in critical think through evaluating existing strategic concepts, analytical


frameworks, and theories; and




· Developing your generic skills for pursuing your professional career in the areas of team work,


communication, and report writing.


Advisory notes for this assignment


· You should conduct an extensive information search on the organisation selected.


· Company websites, annual reports, and media reports are important sources of such information, but


their objectives, and thus credibility, should be carefully analysed and evaluated.


· You should use appropriate concepts and analytical tools in your report.


· The report should be written in prose; however limited use of dot points is acceptable.


· This advice should be read in conjunction with RMIT assessment policy and the course guide.


Guide for assignment presentation


Written assignments must be presented in a professional format. Quality of presentation, especially literacy,


will be considered in the marking criteria. Written communication skills are an essential component of RMIT


University’s courses. In line with RMIT policy, all sources of information must be fully referenced using


standard Harvard referencing systems. You are encouraged to use referencing software such as Endnote for


referencing and formatting. The assignment should be in report format and use Times New Roman font size


12, double line spacing.






Please refer to attached file.


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