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Energy Development and Electricity Usage sample essay

Electricity consumption is something we do out of habit and unintentionally. We develop our habits based on our needs, hobbies, works, entertainment and enjoyments. We never really aware of how much we use daily and how much the source of energy is left in this world. We are named as screen generation, it means we all depending on electronic stuffs to complete and help us out in our daily life.

We use air-con, television, refrigerator, fan, lamps, iron more over we use electricity to charge our gadgets those we probably have more than one like phone, laptop, tablet etc. We never really care about where the energy came from and are we wasting it? Main energy source is fossil fuels including coal, oil and natural gas.

Many of us are uninformed about this main source of energy and how much we can take from the world. We barely know how much the world spent fossil fuels yearly to fulfill our electricity needs. The main problem here is fossil fuels are un-renewable. It takes millions of years for them to be formed and ready to use.

Based on a high energies usage in this world, we need an alternative energy source to support our needs without exploiting our main source fossil fuels. We do have an alternative energy support like wind power, solar energy and moving water energy. Recent alternative energy source is nuclear energy. Those alternatives proven to be ineffective because they barely fulfilled energy needs.

A natural consequence of overusing energy is increased costs for us. This can come in the form of fuel and energy bills; we will be paying more without an appreciable return on your investment. We may also risk lowering the expected lifespan of appliances and other electronics. When we have to replace spent devices, we further impact the environment by generating waste and purchasing replacement equipment. Our wise use of electricity, therefore, can translate into long-term savings in energy bills and also reduce the need for other purchases.

Singapore energy support depends on natural gas imported by Indonesia and Malaysia. Due to Singapore lacks of natural resources Singapore has to be a depending country. Singapore’s energy support 80% imported from both Indonesia and Malaysia and 51% of it came from fossil fuels.

The unawareness of public and lack of information lead me to develop this project. Not only to improve ourselves but also to provide for our next generation.

Creative objective

The aim of this project is to raise people’s awareness about the overused of electricity in Singapore household to reduce usage of electricity in their daily activities and to educate people about the effect to the earth. This campaign will make people take an action to against global warming that already happened in our earth.

Cultural Context

The project would be based in Singapore household electricity usage. Singapore is a well-developed country with a high numbers of citizens and resulting in high level of electricity usage, Singapore is a busy city that can make a lot of energy to support their industry, household, office, shopping mall and etc. Singapore doesn’t have own source energy, but Singapore had a good government that can manage their citizens’ energy usage with a small land but big populations.

Singapore gets the energy from neighbor countries such as Malaysia and Indonesia. Households and industries in Singapore used a record amount of electricity in 2010 – the highest monthly usage in the last seven years. Economic activities have grown in the commercial and industrial sectors, which account for 75 per cent of the energy consumption. That why, because Singapore is a busy city, the people can handle their habits from overused electricity.

Target market/Audience

This campaign will focus on household, because at home that’s the first habit that people/families did. The primary will be parents because the parents are the people who make the rules or play an important role in the home. The secondary will be the youth/teenagers because they must know how/about saving electricity to save the earth as generations this day and for the future.

• Singapore

• Male & Female
• Family / Domestic Household
• Age Group:
– Parents (25 – 45)
– Teenagers (12 – 20)
– Children (6 – 11)
– Elderly (60+)
• Middle to High-income range

• Parents.
• Working people, fast-paced lifestyle, rarely stay at home.
• High-tech people
• Teenagers who like to play computer, electronic games.
• People who would like to know more about saving electricity. *

• Can reduce the effect of electricity usage to the earth. • People can learn more how to save the electricity and their money. • People in Singapore can learn more environmentally friendly.

• People still ignoring about the overuse of electricity
• Most people not well informed about the effect of overuse electricity.

• To gain support and to educate the public
• To remember the public about savings electricity with campaign that already done in Singapore.
• To spread the actual information about the cost and the solution to minimize electricity usage in Singapore.

• Public behavioral change
• Public mind set change


This campaign will feature a print advertising that is a poster series that supported by the government, web design for this campaign, and also an application for smart phone as a consideration.

Success measure

These campaigns will success if people start take action to minimize the electricity. When people start prioritize electricity savings and when the number of electricity usage in Singapore show that the number are decreasing by changing Singaporeans behavior.

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