Fun Spot Fun Park Case Study Essay
Fun-Spot Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater. “My wife, Gail, and I didn’t know what we were getting into,” commented Ron Hart, the owner. “We just knew that weekenders coming to the lakes in our rural area represented an untapped market. ” Today, thousands of visitors flock to Fun-Spot—families, children of all ages, even senior citizens who enjoy strolling through the gardens and arbor.
“There’s something here for everyone,” Gail Hart said with a smile. “Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park! ” “Here’s the funny thing,” Ron chimed in. “We really don’t know why we’ve been so successful! There is nothing else like Fun-Spot Fun Park in the area. We were just lucky. ” “I think it’s the ambience of the park,” Gail added, “that has brought so many visitors. We provide a ‘total package’ of entertainment.
Plus, we try to change our rides and various attractions from time to time. ” Ron and Gail Hart admitted that making every visitor happy is a priority. “That has always been our philosophy,” they said. “And we’ve always been able to deliver on that because we’ve never allowed ourselves to grow too big too quickly. ” 7. What are three possible emerging conditions that may cause the Harts to develop a downsizing strategy at Fun-Spot? 8. Who comprises Fun-Spot’s target market?
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