Call us 24/7: + 1(925)399 0085

Get your paper done by an expert

No matter what kind of academic paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcer. Save more time for yourself.

WhatsApp + 1(925)399 0085
$ 10
free
  • bibliography
  • title page
  • revisions
per page
19 k happy customers
4.7 out of 5 satisfaction rate
27 writers active

GB530-unit 2 (Identifying and Assessing Marketing Opportunities) Brand Extension Marketing Plan

Brand Extension Marketing Plan

Introduction:The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan guide found inDoc Sharing, complete and submit the following components of your Marketing Plan.

Tip

The guide you should use for all Marketing Plan assignments is in Doc Sharing.
.5em=”” 0px=””>The Kotler & Keller text is extremely helpful to you when completing your ongoing weekly assignments.
During each unit of our class, a new component of the Marketing Plan will be due.

Unit 2: Identifying and Assessing Marketing Opportunities

2.0 SITUATION ANALYSIS

Write a one-paragraph summary of the current situation – write this section after completing the following sections of the Situation Analysis, but put it in this order.

2.1 Market Summary

(write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2) In a 1-2 paragraph summary, address:
.5em=”” 0px=””>What are your target customer groups? Why?
What are your projections for the growth of this market?

2.1.1 Market Demographics(refer to Chapter 8 of your Kotler text for helpful definitions/explanations)
.5em=”” 0px=””>Carefully define the demographic profile of your target market.
In a similar fashion, define the geographic target area you are choosing.
What are the behavior factors that will influence your decision-making?
Define the values and lifestyles (psychographics) of your target market.

2.1.2 Market Needs
.5em=”” 0px=””>What are the benefits that are important to your customer base?
What needs to they have and how do you know this?

2.1.3 Market Trends
.5em=”” 0px=””>Identify and explain at least three trends that will influence how your customers view your product – these should be trends going on in the industry or the environment; these are trends that your company/product can respond to in some way. Remember: trends are long term; fads are short term.

2.1.4 Market Growth
.5em=”” 0px=””>Is the market growing, static, diminishing? What are the growth trends?
What is the evidence? What research are you using to determine market growth?
How will you address the market if it is growing, static, or diminishing?

2.2 SWOT Analysis(refer back to Chapter 2 of your Kotler text for a thorough explanation of a SWOT analysis)

2.2.1 Strengths – list and describe at least three positive internal aspects that add value

2.2.2 Weaknesses – list and describe at least three negative internal aspects that place you at competitive disadvantage

2.2.3 Opportunities – list and describe at least three opportunities external to your business that will lead to your success

2.2.4 Threats – list and describe at least three threats external to your business that will threaten your success (e.g., it is common to include unexpected acts of nature, government and regulatory concerns, and competition in this section of the SWOT)

2.3 Competition
.5em=”” 0px=””>Describe your competition.
Why will customers prefer your product?
How will you compete with your competition and win?
What is the marketing mix (price, place, promotion, product, you know them as “the 4 P’s of Marketing”) of at least one of your competitors?

2.4 Product Offering(refer to your Kotler text to make certain you understand these terms)
.5em=”” 0px=””>Product/features/benefits (we particularly care about benefits as these are from the perspective of the target market)
Describe your Brand Equity Model and say how you will build brand equity for this product/service.

2.5 Keys to Success
.5em=”” 0px=””>List and describe at least three factors that will determine your success.

2.6 Critical Issues
.5em=”” 0px=””>How will you leverage your SWOT strengths and opportunities to your advantage?
How will you lessen the impact of your SWOT weaknesses and threats?
Where is your product in the product life cycle and why? Refer to your Kotler text for a definition of a product life cycle.

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including: