Call us 24/7: + 1(925)399 0085

Get your paper done by an expert

No matter what kind of academic paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcer. Save more time for yourself.

WhatsApp + 1(925)399 0085
$ 10
free
  • bibliography
  • title page
  • revisions
per page
19 k happy customers
4.7 out of 5 satisfaction rate
27 writers active

gb530 unit 6 discussions

Discussion 1 – Ensuring quality throughout the Marketing Mix

Introduction: Marketers must constantly look for ways to build relationships and to earn trust.

This Newsweek Video case is an interview with Wally Amos. His interview responses offer insights into the importance of quality throughout the entire organization

About Wally Amos:

More than 150 million Americans have heard of Wally Amos. His fame is grounded in quality, substance and a positive attitude. His most recent project is working with his wife Christine Harris-Amos who created Chip & Cookie, two dolls fashioned in the image of “boy and girl chocolate chip cookies.” Once again Amos is in the kitchen baking cookies in the Chip & Cookie retail store located, on Oahu, in Kailua Town, Hawaii.

In 1975, long before there were “food personalities” like Emeril Lagasse, Paul Newman and Nigella Lawson, Amos came up with the idea that he could sell his cookies as an entertainment personality –a gourmet chocolate chip cookie. Borrowing $25,000 from friends, Amos opened the first freestanding store, on Sunset Boulevard, in Hollywood, CA, that sold only cookies: The Famous Amos Chocolate Chip Cookie. Soon the entrepreneur became a national personality renowned not only for his cookies but for his ebullient and outgoing persona as well.

In 1985, a series of events began that led the company to change hands. It is now owned by the Kellogg Company. Amos eventually returned to baked goods through Uncle Wally’s Muffin Company.

Asserting that being famous only meant that lots of people knew who he was; Wally Amos always wanted to use his wide recognition as a means to draw attention to an important cause. That cause became literacy. Wally dedicated his efforts to Literacy Volunteers of America where he served as their National Spokesperson from 1979 to 2002. As a literary advocate, Wally uses his well-known name to support educational causes and serves on the Boards of the National Center for Family Literacy, Read to Me International, and Communities in Schools, in addition to many others. In 2005, Wally Amos and his wife, Christine, founded the Chip & Cookie Read Aloud Foundation, a publicly supported 501(c) (3) organization, to promote reading aloud to children.

Assignment: answer the following question:

· How can marketers ensure quality throughout all of the Marketing Mix?

· How do you go about monitoring the environment to ensure you are adapting to changes needs/desires of your customer base?

· How do you ensure quality throughout the Product Life Cycle?

· Within your response, include a relevant sentence or two quotes from our Kotler and Keller Marketing Management text to support your view.

Clickhere to watch the video. (Transcript)

Reminder

Respond to at least two colleagues’ postings

Discussion 2 – Marketing Current Events Discussions

Unit 6 Topic: Communicating Value

Key to effective marketing management in a global context is keeping up with current events. As outlined in Unit 1, you need to find a current event topic that interests you and relates to the material we are discussing. You can find an article from the Internet, the Webliography, Kaplan Library or any other reliable source. Remember that Wikipedia is NOT considered a credible source. NOTE: The article you find must have been written within the past 90 days. Check the Extra! Extra! tab as a starting point for your research.

ID: GB530-06-07-D

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including: