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Gb580 Unit 1 assignment

Here are some further comments and clarification on the Unit 1 Assignment.

They should not contradict anything you read in the Unit 1 instructions and grading rubric guidelines contained in the Unit 1 “Rubric” icon link (let me know if you don’t find this important information). Please note that it is OK to use a personal company idea or individual startup business (one not in existence or in the beginning stages) idea for Unit 1 and 2. This does not mean you can use an existing corporation or company. It must be related to your personal ambition as a potential entrepreneur.

There is also an outline WORD doc (as below) in Doc Sharing which I recommend you consider using as a template to guide the development of your Unit 1 assignment paper. Sometimes students neglect to address each part of the assignment and this outline (please remove notes and comments not relevant to the final paper) should help alleviate that potential pitfall. This outline offers a bit more specificity and covers the areas that will be used to actually award points.

The PEST and SWOT templates you include in the Appendices (optionally these can be inserted into the narrative section) should support the comments you make in the narrative section of the Environmental Scan section of the paper. (If you are unsure about inserting objects into a WORD doc please be in touch with one of the coaches in the Writing Center.) Use the template designs available in the course.

As suggested in the Doc Sharing outline (in your final paper please remove the APA and scoring notes):

Introduction

(level 1 headings are: Centered, Boldface, Uppercase and Lowercase)

Be brief; include purpose of paper statement; elements to be discussed, etc.

Mission Statement

(content 14; analysis 6)

Weighted a little higher on content than analysis; but should be thoughtfully constructed and have insightful personal meaning; important to use scholarly references and comparative examples

Vision Statement

(content 14; analysis 6)

Also weighted a little higher on content than analysis; but should again be thoughtfully constructed and have insightful personal meaning; important to use scholarly references and comparative examples

Environmental Scan

(content 22; analysis 18)

Includes PEST/SWOT narrative in paper and PEST/SWOT templates in Appendices – Weighted more toward reflection and evaluation (analysis); PEST/SWOT templates preferably go in the appendix: paper discusses PEST/SWOT results in narrative form; use the following sub heading structure

Political, Economic, Social, and Technological Factors(level 2 sub headings are left-aligned, boldface, upper and lower case)

Political. (level 3 sub headings are indented, boldface, lowercase with a period. Begin text after the period.)

Economic.

Social.

Technological.

Strengths, Weaknesses, Opportunities, and Threats(level 2)

Strengths.(level 3)

Weaknesses.

Opportunities.

Threats.

Conclusion (level 1)

Be brief; wrap up; highlight main points; closing observations, etc.

References (title centered on separate page)

Appendix A(title centered on separate page)

(PEST template with brief one-liners; do not copy the narrative from the body of the paper)

Appendix B(title centered on separate page)

(SWOT template with brief one-liners; do not copy the narrative from the body of the paper)

This paper needs to be 3 – 5 pages minimum not counting the Title, Reference, and Appendices pages. For overall guidance, see Focus Paper rubric for general content, analysis, and writing grading guidelines; normally third-person writing is required for academic papers but because of the personal nature of this assignment, some use of first-person is certainly acceptable.

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