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Gb600 unit 1 assignment

In Unit 1 you formed a team and started the process of company growth. Part of this

team formation was to create a values profile. In week 2 one task that your team will

face is to analyze growth opportunities for expansion. There are several factors that will

impact your decision making, “Total demand in any quarter will be determined by (1) the

market’s sales potential, (2) the seasonal and economic conditions of the global

economy, and (3) the nature and extent of competition” (Cadotte & Bruce, 2003, p.3).

Another consideration is one of ethics; do your company values support the expansion

choices you will be making? Decision making tied to ethics and values may not be easy

but can be advantageous. McMurrian and Matulich (2006) cite Ferrell “These

advantages include higher levels of efficiency in operations, higher levels of

commitment and loyalty from employees, higher levels of perceived product quality,

higher levels of customer loyalty and retention, and better financial performance (Ferrell

2004)” (p.11).

As part of the management team, you will need to be in consensus on expansion

plans and will be using your values as one filter to make your final decision.


In a 4-6 page APA formatted paper excluding title page, reference page, abstracts,

diagrams, and other visual/oral aids as appropriate, you will:

?Discuss the challenges of values based business decision making ethics in the

current marketplace.

?Research all four markets that you can expand into and assess the current social

and political climate of each.

?Pick three that are the best fit for you based on the comparison to company


?Create recommendations that include a detailed rationale for your three choices.

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