Call us 24/7: + 1(925)399 0085

Get your paper done by an expert

No matter what kind of academic paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcer. Save more time for yourself.

WhatsApp + 1(925)399 0085
$ 10
  • bibliography
  • title page
  • revisions
per page
19 k happy customers
4.7 out of 5 satisfaction rate
27 writers active

Health Care Access Options Essay

Community can be defined as a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage (, 2015). The health care needs of a community are contingent upon age, gender, race, and social class. This paper will address the marketing strategy of a web-based resource, walk-in clinic, and a retail clinic within one community. Research will cover the audience in which the organizations wish to target, how they market to The target audience, the effectiveness, and what could be done differently to improve marketing strategies. The Health Resources and Services Administration Maternal and Child Health web page is dedicated to helping women improve the health and wellness of their communities. The wealth of information provided allows women to educate themselves on a variety of topics. The mission of the Bright Futures for Women’s Health and Wellness Initiative (BFWHW) is to plan, develop, implement, and evaluate a variety of culturally competent, evidence-based consumer, provider, and community tools for women across their lifespan.

Materials help women of all ages achieve better physical, emotional, social, and spiritual health by encouraging healthy practices (US Health Resources & Services Administration, 2015). By providing easily downloaded toolkits or an 800 number if internet is not available, BFWHW targets the female audience effectively. By choosing to target only women, the site narrows its market. To improve and broaden their market, the site might add information that target men to educate first time fathers, suggest helpful tips for helping around the house, and provide information or links to support groups for men and teenagers. Cigna Urgent Care is the community walk in clinic. The featured services provided include primary care and pediatrics. Specialty services include outpatient surgery, podiatry, neurology, pharmacy, Health for seniors, imagery, and vision centers (Cigna HealthCare of Arizona, 2015). The clinic provides care for every age, infants to seniors. Open to the public 365 days out of the year, and staff board certified doctors to treat a wide variety of conditions.

One Saturday a month, the clinic offers well check-up appointments for women only. Targeting all audiences, with a focus on women’s health for convenience. Cigna also targets senior health, providing health education classes. The website allows easy access to information and is user-friendly. The marketing strategy is effective with olive branches extended to all generations, easy access to information, and several locations. Individuals can now receive health care services while shopping for groceries. CVS introduced minute clinic over a decade ago and now have over 800 locations nationwide (CVSHealth, 1999-2014). Targeting audiences that have very little time to schedule an appointment with a primary care physician, the minute clinics offer walk-in services for a variety of health care needs. Staffed by nurse practitioners and physicians assistants that specialize in family health care (CVSHealth, 1999-2014).

The minute clinics accept most health insurance and offer flexible and affordable payment options to individuals with no health insurance or those who are underinsured (CVSHealth, 1999-2014). Practitioners diagnose, treat and write prescriptions for common family illnesses such as strep throat, bladder infections, pink eye, and infections of the ears, nose, and throat (CVSHealth, 1999-2014). Provide common vaccinations for flu, pneumonia, pertussis and hepatitis. (CVSHealth, 1999-2014). Treat minor wounds, abrasions, joint sprains, and skin conditions such as poison ivy, ringworm, lice, and acne. Provide a broad range of wellness services including TB testing, sports and camp physicals, and lifestyle programs such as smoking cessation and a medically based weight loss programs (CVSHealth, 1999-2014).

Offer routine lab tests, instant results and education for those with diabetes, high cholesterol or high blood pressure (CVSHealth, 1999-2014). Provide care for adults and children 18 months and older for most services and share records with primary care provider with patient permission (CVSHealth, 1999-2014). The website offers a price list for all services provided, as well as educational information for a variety of health care issues. Being the official sports physical provider of Pop Warner Football, and official retail medical clinic of USA Football (CVSHealth, 1999-2014). is an effective marketing strategy to target sports organizations in the community. The CVS minute clinic is successful in reaching all target audiences. The three health care organizations researched used effective marketing strategies to reach the target audience. Without research and effective marketing, an organization will set itself for failure. Targeting the desirable audience is the key to successful community clinics.

Cigna HealthCare of Arizona. (2015). Cigna Medical Group. Retrieved from

Communities. (n.d.). Unabridged. Retrieved January 30, 2015, from website: (1999-2014). Retrieved from

CVSHealth. (1999-2014). Minute Clinic. Retrieved from

For Kids To Do. (2015). Retrieved from

US Health Resources & Services Administration. (2015). HRSA. Retrieved from

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including: