Internet Activities 9.1 and 10.2 sample essay
1. What are the key benefits of implementing a supply chain solution such as SAP? The key benefits that any company would achieve from using systems typically like the SAP supply chain solutions include the following: • A quicker response for changes occurring in the market • Having higher margins than the competitors by saving on operational costs • Transparency of information in the business which would lead to a smaller cash recover cycle • Increased synchronization in the business and its operation. The business will be able to set it priorities in an organized fashion
• The ultimate result of using such systems would be an increase in the satisfaction of the customers as the system can provide for customization. • The company will also be able to track and monitor the compliance of the company with the regulations in the markets it is operating in. In short the business is able to synchronize the supply of the company with the demand in the market, be more responsive to the changes in the market pertaining to price and supply/ demand fluctuations as well as have a reliable and efficient network which can monitor the supply chain
2. What are the likely challenges in implementing a supply chain solution? The biggest challenge faced by the company in implementing a supply chain solution is to integrate it with the existing business processes at the company. All business tend to be somewhat different in their operation and the business language, but when using a software solution for the supply chain, then the business processes relating to the supply chain activities have to be exactly the same as required by the software.
Otherwise the business would have discrepancies existing between the supply chain activities and the supply chain reporting and records stored by the software. In this case the efficiency of the system and the process is sacrificed. Exercise 10. 2: 1. In what ways does Volkswagen’s website illustrate the characteristics of integrated marketing communications? The characteristics of an integrated marketing communication are that it is coherent, consistent, has continuity and is complementary.
The website for Volkswagen shows that the different methods of communication like, getting a quote online, emailing the company, registering for a certified car, finding the nearest show room etc, all is integrated on the website and communicated to the customer. Similarly all the messages on the website about the uniqueness of the cars are not contradictory and therefore supporting consistency in communications. The WebPages are continues in their format and play on the same message again and again which is “when you are in a Volkswagen, it is in you”.
The color scheming, the format of the WebPages and the messages and content displayed on the site supports each other and is complementary in nature 2. How does Volkswagen go beyond its own communications to create its unique identity? Volkswagen has been able to differentiate itself from its competitors by handing the design board over to the customer. Using the website the customers can design their own personalized VW and Beetle cars. This provides for extensive customization to the products.
The company also invested in a transparent manufacturing plant in Dresden to show the customers how their automobiles are made. The company has also advanced in the R&D function by inviting customers to come to the factory and design the car they want. This interactive and two way communication through the website as well as on location has enabled the country to establish its unique spirit while going beyond the scopes of an automobile manufacturer.
1. SAP Supply Chain Benefits, available at: http://www.marketing-online.co.uk/ch8.pdf
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