MKTG205-1301B-12

Unit 1 – Introduction to Marketing

Reading Assignment: Kerin: Chapters 1, 2 & 3

Assignment Type: Individual Project Deliverable Length: The body of the paper should be 3 pages
Points Possible: 125 Due Date: 3/31/2013 11:59:59 PM CT [removed]

To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.

Using the product/service you chose in your Discussion Board assignment, complete the following:

Industry Research

Using the AIU Libraryâ€™s First Research web resource conduct secondary research on the industry in which your product/service operates.

Click here for the research requirements and guide for this assignment.

From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service.

Explore strategies to overcome the threats and capitalize on opportunities.

Your paper must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The use of direct quotes is strongly discouraged.

Please submit your assignment as a Word document in APA format using the attached Template.

Grading Criteria
Market Force 1: Description and Analysis of impact on product/service	25
Market Force 2: Description and Analysis of impact on product/service	25
Market Force 3: Description and Analysis of impact on product/service	25
Strategies overcome the threats	25
Strategies to capitalize on the opportunities	25
Grade for Unit 1 Individual Project	125

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Get your paper done by an expert