Call us 24/7: + 1(925)399 0085

Get your paper done by an expert

No matter what kind of academic paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcer. Save more time for yourself.

WhatsApp + 1(925)399 0085
$ 10
free
  • bibliography
  • title page
  • revisions
per page
19 k happy customers
4.7 out of 5 satisfaction rate
27 writers active

Natural Hair and the Lack of Hair Care Essay

Natural hair has become very popular among African American women, myself included, within the last ten years. Finding the hair care products needed is almost impossible. There are no commercials on main stream TV or advertisements in magazines. If you want to know anything about what products are available, the internet is your best bet. With the help of Natural Hair bloggers and the YouTube vloggers, who created their channels to share information, women with natural hair have been able to get the necessary information on what products are available to them for use. Bloggers and vloggers receive products from different companies, review them, and then share their experiences with others in the natural hair community. These smaller companies assist the bloggers and vloggers in hopes they provide an exceptional review of their product, which in turn, leads to reaching the customers of their target market. Eventually the larger companies soon saw this as a way to introduce their products as well and followed suit.

Pros of the Issue

The internet and social media have opened promotional doors for small companies such as Sundial’s Shea Moisture Hair Care Line and Mixed Chicks. These are just two companies who have a market niche in natural hair care products. By sending samples to bloggers and vloggers, customers with natural hair started to inquire about their products at the local retail stores. Not long after, initially we began to see print ads in magazines targeting African American women, like Essence, Ebony and Jet. As the market started to grow ads began appearing in more mainstream magazines like Woman’s Day, Allure, and eventually mainstream television.

Commercials began to air on stations like BET, TV One and Centric, which are geared to the African American community. A major promotional boost for these small companies came in 2010 and again in 2011as one of the largest retail chains in the country, Target, invited companies that were selling merchandise on line to come and provide a presentation on their products, with the possibly of being picked up for sale in Target stores. Target decided to showcase six natural hair care brands, placing them in prominent spots on the aisle and away from other ethnic hair products to allow them to stand out (http://www.bloomberg.com/bw/article/2013-06-20/startups-target).

With the success natural hair care product companies were having, larger companies like L’Oréal and Procter & Gamble, who ruled the $7 billion U.S. hair care market, decided to join the curl trend. Because they’ve cultivated a shared sense of identity with their customers, the smaller owned companies continue to dominate (http://www.bloomberg.com/bw/article/2013-06-20/startups-target).

Cons of the Issue

When the major hair care companies realized that natural hair for African American women was here to stay they wanted a piece of the action and jumped into the natural hair care market. With more money and larger advertising departments, the larger companies were able to hire advertising firms to produce top notch commercials and print ads to for the market. Their ads were seen on main stream television and in more main stream magazines when compared to the smaller mostly black owned companies. As these smaller companies continue to grow, hopefully so will their promotional dollars. There is a need for more commercials that will be seen by the masses.

My Position on the Issue

Being of African American decent, and also wearing my hair natural, I remember at the start of my journey the problem of not being able to find products or should I say, the right products to care for my hair. This took me to the internet and YouTube where there are lots of people promoting products for natural hair care. Products are being used and reviewed for both the smaller companies and some of the larger ones. I would love to see more promotion from both sizes of companies on main stream basic television.

As the natural hair community continues to grow, the need for products will also grow. By not advertising across all spectrums of ad media, companies are missing a whole target market. I purchase most of the things I do, because I either have seen a commercial or by word of mouth. Perreault, Cannon & McCarthy (2010) tell us that “Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior.”

References
Dwoskin, E. (2013, June 20). Yale and Evin Bloomberg | Violin | Home. Retrieved from http://www.bloomberg.com/bw/article/2013-06-20/startups-target Perreault, Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2010). Promotion-Introduction to Integrated Marketing Communications. In Essentials of Marketing (12th ed., p. 322). New York, NY: McGraw-Hill/Irwin.

Our guarantees

Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including: