NEED DISCUSSION FORUM POST IN NEXT 1 HOUR
The login is
click on the top right person button, then click student.
You can go to classes, HOSP, then forums, then under it week 6 forum..
There are instructions there on what to do for this weeks forum.
Please follow them.
Simple forum post.. 300 words around needed. ($5).. You can check how other people have posted to get an idea… We need four examples of 4 hotels and why they fit the respective category. I think if you look at other students posts you will get an idea. It is due in a little under 1 hours, so if you can do it please confirm soon.
APA citation required.
I will give you resources from the book to help you understand-
FROM THE BOOK –
At a very basic level, the industry is divided into properties that serve the â€œupstairsâ€ guest and those that serve the â€œdownstairsâ€ guest.
Upstairs guests are interested in what you find upstairs in a hotel, that is, guest rooms. They want comfortable, clean accommodations. This market is willing to give up extra servicesâ€”that is, services that they don’t wantâ€”for a lower price. The success of the limited-service segment clearly indicates that there is a large upstairs market that focuses on just the basics in the guest room. Fairfield Inns, Comfort Inns, and Hampton Inns represent a midscale version of the upstairs market, while many all-suite properties represent a deluxe approach to the upstairs market, just as Motel 6 aims at the economy-minded. It is important to see how each focuses on guest preference in a different way.
The downstairs market, however, either needs the more extensive services of a full-service hotel or finds them desirable. Downstairs guests want the traditional lobby floor attractions of full-service hotels: dining rooms, cocktail lounges, meeting and banquet facilities, and the like. Downstairs guests are willing to pay for the additional services because they are necessary or because they can readily afford them. Generally, we would include not only full-service transient hotels but also convention hotels, conference centers, and resort properties in the service-intensive downstairs segment. One of the most basic service decisions involves food service. Another decision involves the level and kind of other services and amenities offered to the guest. We should note again that downstairs guests traveling on business during the week on an expense account may be upstairs guests seeking a lower price when traveling at their own expense on the weekend.
It is important to realize that the upstairs-downstairs segmentation represents basic strategies, active programs aimed at achieving customer patronage. The upstairs strategy reduces certain services to permit the property to operate profitably while offering the guest a superior guest room and a lower price. The downstairs strategy is more service-intensive and is aimed at a guest who is willing to pay for more service.
Another perspective regarding guest needs and expectations involves comparing leisure travelers to business travelers. The distinction between these two groups of guests is often stressed in the industry literature. Researchers regularly try to gauge what are the most important factors to each group as they travel and make hotel selections. (Barrows 394)
THis is the citation for the book –
Barrows, Clayton W. Introduction to Management in Hospitality, 10th Edition. John Wiley & Sons, 02/2011. VitalBook file.
ALL REFERENCES HAVE TO BE CITED IN APA FORMAT. SO PLEASE REVERT ONLY IF YOU KNOW APA 6TH ED.
Simple forum post.. 300 words around needed. ($5).. You can check how other people have posted to get an idea… We need four examples of 4 hotels and why they fit the respective category. I think if you look at other students posts you will get an idea.
If you can submit it within the next 1 hour, please start on it after getting confirmation from me..
Some other resources-
You need to choose four hotels that fit each type mentioned in the forum. For every hotel, you have to also write why it fits that type. Basically you will get an idea if you go through a few forum posts and the forum requirements.
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