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Project OXY: You are employed as a Financial Analyst for the private equity firm Celash

The Project

The Setting: You are employed as a Financial Analyst for the private equity firm Celash, Byrne &Moovon. They are considering approaching either the management of Company A or Company B (choose from the list below) to discuss with management their possible interest in selling out to CB&M. You have been asked to do a comprehensive analysis and evaluation of both companies and make a recommendation as to which of the two is the most desirable acquisition and at what price. You report directly to Mr. Moovon (pronounced move on ). He is not a patient person and has a low tolerance for waffling and indecision. You have less than two months to complete the task and he will expect frequent updates. You can also expect that he will interrupt you with other projects. (Welcome to the real world.)

Choose one of these pairs of companies to compare. Choose one company from column A and the company immediately to its right in column B.

Company A

Company B

Google (GOOG)

Yahoo (YHOO)

Target (TGT)

J. C. Penney (JCP)

Merck (MRK)

Lilly (LLY

Occidental Petroleum (OXY)

Valero Energy (VLO)

Your Tools Are:

a. The course textbook, especially Chapters 3, 17, 18 and 19.

b. The supplemental text The Interpretation of Financial Statements, Benjamin Graham.

c. Detailed Financial Statements for your companies are filed with the Securities and Exchange Commission and available on the company web sites.

d. The Value Line Investment Survey (available online from the Columbia College Library.

e. Your imagination and creativity.

What Your Will Report Look Like: He is not going to weigh your report, but a good guess would be that he would be disappointed if the final submission was less than 15 to 20 pages and 2-3000 words of explanation.

Let s impress Mr. Moovon
This week I want you to do some research on the history of the two companies and then write a paper that tells me what you have learned. What do they have in common? How are the businesses different? This will take some deep digging. Go into the company web sites and search through their various filings with the SEC. How big are their stores (in sq. ft.)? What are their sales per square foot? Why are they different? How much per square foot do they pay in rent? Do they own the land? If they don’t do you see any evidence that their leases are below current market rates?

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