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quiz 7 homework assignment

Macy’s is referred to as an “anchor store” in a large regional mall. It carries a wide variety of merchandise, including clothing, shoes, and household merchandise. Macy’s would best be described as a _______.

Student Response Value Correct Answer Feedback

A. Power Retailer

B. Discounter

C. Specialty Store

D. Wholesaler

E. Department Store

2.

Marco traveled across three states to shop at Tiffany’s to buy his girlfriend, Jana, a present. This is the only Tiffany’s store in the entire region. The degree of channel coverage for Tiffany’s is:

Student Response Value Correct Answer Feedback

A. Intensive

B. Exclusive

C. Transactional

D. Logistical

E. Speed

3.

A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store, and milk and butter at a local dairy, then returns home to bake two dozen strawberry pies for a family reunion. Considering only her shopping behavior (not the baking of the pies), which logistical function activity did the consumer engage in that is ordinarily performed by a retailer, such as a supermarket?

Student Response Value Correct Answer Feedback

A. risk taking

B. assorting

C. transporting

D. storing

E. creating form utility

4.

Mark is in the logistics department at Lowe’s. Which of the following would not be one of his duties?

Student Response Value Correct Answer Feedback

A. Inventory management

B. Transportation

C. Warehousing and materials handling

D. Servicing the product after delivery to the customer 100%

E. Order processing

1

5.

Karl Zimmerman imports furniture from Germany-some antiques but mostly new pieces made and painted in the Black Forest. To keep costs down, he has arranged to ship the furniture only when there is enough to fill a 40-foot container. The container moves through Germany by truck, river barge, and train before being loaded on a container ship. When the ship docks in the U.S., the container is loaded onto a train and then a truck for delivery to Zimmerman’s shop. Zimmerman’s method of bringing goods to the U.S. is called:

Student Response Value Correct Answer Feedback

A. strategic channel alliances.

B. international trading alliances.

C. intermodal communication.

D. intermodal transportation.

E. international marketing.

6.

An inventory supply system that operates with very low inventories and thus requires fast on-time delivery is using the:

Student Response Value Correct Answer Feedback

A. customer response system.

B. just-in-case concept.

C. expedited inventory management system.

D. delivery-on-demand concept.

E. just-in-time concept.

7.

Jon Jabber is a full-function merchant wholesaler who sells hula hoops all over the country. Jon purchases the hula hoops from the manufacturer and stores them in his warehouse until he receives an order from a retailer, at which time Jon packs and loads a truck with the product and ships it to its destination. Jon’s firm is what type of wholesaler?

Student Response Value Correct Answer Feedback

A. Manufacturer’s Sales Office

B. Distributor

C. Manufacturer’s Sales Branch

D. Agent

E. Jobber

8.

You probably own several pairs of blue jeans. Further, it is highly likely you purchased those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the jeans directly from the manufacturer. In fact, most goods are brought to you via a(n) _____, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Student Response Value Correct Answer Feedback

A. marketing chain of command

B. marketing channel

C. organizational hierarchy

D. marketing hierarchy

E. organizational chain of command

9.

Larry’s parents decide to buy him a car as a graduation present, so Larry places an order through Jeep.com for a customized Jeep Wrangler. The information that he specifies is transferred electronically to DaimlerChrysler, the manufacturer of Jeeps. The order is then sent electronically from DaimlerChrysler to its suppliers so they can send the necessary parts exactly when needed to assemble Larry’s Jeep Wrangler. Larry’s Jeep is manufactured and sent to the local dealer for Larry to pick up. The entire process, from order to delivery, took only ten days. This process is an example of _____ made possible by _____.

Student Response Value Correct Answer Feedback

A. warehousing and materials handling; continuous flow of goods

B. order processing; cross-docking

C. customization; back-order shipping

D. transportation; vendor-managed inventory

E. “just-in-time” inventory management; electronic data interchange

10.

A current emphasis in supply chain management is to make the process of ordering as simple as possible, often through electronic data and inventory systems that are called:

Student Response Value Correct Answer Feedback

A. quick response and efficient consumer response delivery systems

B. minimum-inventory systems

C. Web-based response systems

D. order replenishment systems

E. speedy systems

Which of the following is FALSE concerning channel members:

Student Response Value Correct Answer Feedback

A. An agent, e.g., a Manufacturer’s Representative, does not take physical possession of the product being sold.

B. There are two kinds of Merchant Wholesalers: Distributors and Jobbers.

C. Distributors and jobbers are considered part of a vertically-integrated channel. A vertically-integrated channel implies that a company owns the entire channel of distribution for its product, from manufacturing to retail. Distributors and jobbers are not considered part of a vertically-integrated channel since they are independently owned (not owned by the manufacturers).

D. The main difference between a Manufacturer’s Sales Branch and a Manufacturer’s Sales Office is that the sales branch carries inventory.

E. A distributor is a full function wholesaler.

2.

Mike is an avid musician who opened a new music store called MP3s a few years ago. Since then Mike has become much more knowledgeable about the business and has decided to launch his own record label in order to have more control over the music that he sells in his stores. This is an example of what?

Student Response Value Correct Answer Feedback

A. Administered channel

B. Mass Merchandising

C. Backward vertical integration D. Contractual channel

E. Forward vertical integration

3.

Two students, Nick and Lee, were studying for an upcoming exam in MAR 3023. While studying the chapter on marketing channels, Nick made the following statement: “If it weren’t for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!” After contemplating Nick’s statement, Lee said, “Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products.” Lee’s statement refers to:

Student Response Value Correct Answer Feedback

A. direct marketing only; Nick was correct.

B. channel intermediary development.

C. value created by channel intermediaries.

D. price gouging by channel intermediaries.

E. channel intermediary promotional efforts.

4.

Mark is in the logistics department at Lowe’s. Which of the following would not be one of his duties?

Student Response Value Correct Answer Feedback

A. Inventory management

B. Transportation

C. Warehousing and materials handling

D. Servicing the product after delivery to the customer

E. Order processing

5.

Within the domain of logistics management, the customer service concept implies that firms should:

Student Response Value Correct Answer Feedback

A. automate customer service.

B. set customer service levels and logistic costs simultaneously in order to achieve strategic goals.

C. establish logistics costs and let customer service follow.

D. maximize customer service levels, then make the necessary logistics decisions.

E. minimize customer service levels, then make the necessary logistics decisions.

6

_____ are firms that perform most or all of the logistics functions that manufacturers, suppliers, and distributors would normally perform themselves.

Student Response Value Correct Answer Feedback

A. Freight forwarders

B. Freight jobbers

C. Wholesalers

D. Rack jobbers

E. Third-party logistics providers

General Feedback: Text page 425:

7.

Which of the following best describes a type of agent called a manufacturer’s representative?

Student Response Value Correct Answer Feedback

A. an independent manufacturing organization that sells to a number of different retailers

B. an independent selling organization that will sell on behalf of a number of different manufacturers

C. a selling organization that represents customers in deliberations with manufacturers

D. an independent selling organization that sells on behalf of only one manufacturer

E. an employee of a manufacturing organization who only sells to a specific number of retailers

8.

During the 1990s, Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world’s largest dealer for Crestliner fishing boats. In order to meet the demand of his many customers, the owner of Sports Port worked with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers. Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port served as the _____ in the channel of distribution.

Student Response Value Correct Answer Feedback

A. wholesaler

B. producer

C. sole channel intermediary

D. channel spokesperson

E. channel captain

9.

Larry’s parents decide to buy him a car as a graduation present, so Larry places an order through Jeep.com for a customized Jeep Wrangler. The information that he specifies is transferred electronically to DaimlerChrysler, the manufacturer of Jeeps. The order is then sent electronically from DaimlerChrysler to its suppliers so they can send the necessary parts exactly when needed to assemble Larry’s Jeep Wrangler. Larry’s Jeep is manufactured and sent to the local dealer for Larry to pick up. The entire process, from order to delivery, took only ten days. This process is an example of _____ made possible by _____.

Student Response Value Correct Answer Feedback

A. warehousing and materials handling; continuous flow of goods

B. order processing; cross-docking

C. customization; back-order shipping

D. transportation; vendor-managed inventory

E. “just-in-time” inventory management; electronic data interchange

10.

The most popular intermodal coordination approach is:

Student Response Value Correct Answer Feedback

A. trailer on flatcar

B. air-truck freight carrier

C. containers on air carrier

D. trailer on water carrier

E. air-ground freight forwarders

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