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Thus, Web 2. 0 elicits the participation of many people. To ensure the quality of information, inputs are standardized and regulated. This keeps the web in this perspective open for anyone. The collaboration between users is the whole point of Web 2. 0. (O’Reilly, 2005; Web 2. 0 Framework, nd) As with any terminology, definitions to Web 2. 0 may change or according to who is using the term. Boutin (2006) agreed. Ordinarily, Web 2. 0 is defined as the internet becoming the platform or desktop. There is collaboration and connection as in earlier definitions.

Web developers may define the term differently. They may refer to it as the software created for these Web 2. 0 network sites. Web 2. 0 is also part of the phrase Web 2. 0 play or the process where site owners take their sites, often small ones, up for bid, creating commercial value for it without any big investment at all. In hopes to streamline the definition and use of Web 2. 0, and to eliminate probable misuse and abuse by entities using the term, the Web 2. 0 conference was held in San Francisco, California in 2005. The $2800 ticket price tag did not deter the curious goers.

In fact, tickets to the event were sold out. It was evident that people are lining up for a glimpse of the future. (Singel, 2005) This may raise the issue of Web 2. 0 being a publicity buildup, being identified as having begun with a single company. With this impression, Web 2. 0 may be regarded as a fad which may pass in time. On the other hand, it can be the other way around. Web 2. 0 can open a new world order in technology, perhaps a Web 3. 0. (O’Reilly, 2007) Schonfeld (2006) ratified this. He states that getting a Web 2. 0 needs no investment at all.

It is so cheap that it does not need a company to be built. Everywhere, a Web 2. 0 website is emerging. This has become the ocular measure that the movement has become popular. However, analyzing the whole scenario brings one to the conclusion that with the internet becoming a way of life for the majority, the Web 2. 0 may not be easy to take out at all. While it may appear as a trend, it is viewed as a trend to stay. In fact, it is a trend that can lead to better ones.

With technology being all about improvement and something better all the time, the Web 2.0 may just be a beginning of better things. In fact, it is only in its youngness, and many more things will be brought out of it. This shows that Web 2. 0 will improve, and will definitely stay for a long time—until its descendants take over. (MacManus, 2005) The Web 2. 0 Framework The web framework back in 1996, otherwise dubbed as the Web 1. 0 era, is a read-only web. Statistically, there are 250,000 sites being used by 45 million users from around the world. There is also anonymity in the use of Web 1. 0 processes. Web 2. 0 is a two-way process.

From being the read-only web, it has now become a read-write web where collectors of information are also creators of information. In 2006, more than 1 billion users all over the world are using as well as contributing to 80,000,000 websites. The numbers are growing, making up a widening sphere of collective intelligence. The anonymity still exists, but all users now enjoy better protection from fraud and similar incidences given more intelligent processes. As stated, the Web 2. 0 has made the internet the main activity center for the applications and web use. It has become the new desktop.

The hardware desktop has become a mere instrument for the processes, but the actual processes happen online. It has been claimed that this made internet more efficient. (Singel, 2005) From 1960 to 2005, the Web 1. 0 was for academics and commercial purposes. It was an alternative way to communicate. Web 2. 0 made the web the most important way to communicate, with the n to n sphere of knowledge and convergence. Web 3. 0 is expected to offer more. There are arguments that Web 2. 0 is a new way to use old processes, such as the ones in Web 1. 0. Figure 1 analyzes this.

It shows activities done over the internet way before Web 2. 0 has been called to order. It also shows that many netizens have already been using Web 2. 0. The Web 2. 0 uses the inputs of users to create content. Analyzing this, it becomes a given that content managers of Web 2. 0 sites are no longer needed. However, they are still present to monitor activity and ensure that guidelines and limits are followed. The netizens act as writers and content managers are the editors. These inputs are used together with applications. Most if not all applications used by Web 2.

0 are produced during the Web 1. 0 regime. The new ones are in fact developments of Web 1. 0 applications. These contents are tagged and integrated with mechanisms, and final outcomes are presented. (Web 2. 0 Framework, nd) Anderson (2007) explained these processes further by enumerating the principles that Web 2. 0 follows. First, the web is the platform. All applications are done online and no downloading is necessary, or at least done at the minimum just so the desktop can communicate with the internet for the application to be used. Secondly, the application can be called a Web 2.0 application if it harnesses collective intelligence.

This means that many users should be contributing content to the site. Third, data is an essential tool for Web 2. 0 applications. Without data, there is no content—and there is no website to speak of. Krill (2006) agreed to these principles. He explained that Web 2. 0 enables users to multitask between applications without depending on the capabilities of his hardware. This is because the processes here are web-based. Thus, a user can still surf through other websites and keep working on their Web 2. 0 applications—even tend to all simultaneously.

Ajit Jaokar, however, believed that the core should be collective intelligence, with other principles harnessing power from it. (O’Reilly, 2006) These shows that the Web 2. 0 processes create an abundance of information at less time and with fewer resources. Testimonies to it prove that the process is effective at harnessing the most number of content, with the same or greater quality, with fewer efforts in the part of the website owner. With the content writers as the netizens, there is very little need for the company to spend considerable time creating additional content.

All that they have to do is create a topic and additional information can follow suit. O’Reilly (2005) further explained that instead of a towering framework, the Web 2. 0 moves in a core. Web 2. 0 is in the center of all applications. It is the source of power, so to speak. Surrounding this core are the different applications that uses Web 2. 0. Characteristics associated to Web 2. 0 also surround the core. Figure 2 shows the core gravitation that O’Reilly referred to. The center rectangle contained the characteristics of Web 2. 0. The web is the platform and users control their data.

Services are created instead of software, and participation is a requirement. Data is also of the essence. Near the core are the main Web 2. 0 players—websites and their characteristics which are fully Web 2. 0 dependent. On the outer layer are websites and characteristics of those which are using Web 2. 0 processes in part. The Web 2. 0 also has several characteristics, similar to the ones in the figure. Cagle (2006) enumerated that Web 2. 0 is concerned of mashups, the process of using two or more technologies together for a new application.

This new application, the mashup, is released and a market study is reviewed. There is very little investment, and so good feedback can rake in money, while no or negative revenue does not create much losses. Again, this makes Web 2. 0 favored for educational and commercial purposes. Web 2. 0 also uses syndication, such as RSS or Atom to update users and readers of new content and activities on the site. This facilitates invitations for regular visits to the site. Though not required, many Web 2. 0 applications also use open source operability.

This allows the sites to work on any software or operating system, harnessing more users. (Cagle, 2006) Web 2. 0 also uses diverse platforms. The more popular in the current industry is mobile technology. (Cagle, 2006) Many websites, such as Yahoo Mail and Google has started to package their services with this platform in mind. With the growing number of mobile phone users and with the sophistication in mobile phone units internationally, this was a good market to tap. The convenience of this platform adds up to the advantage.

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