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Module 1 Discussion

Read Case 1-1 (“Google, Inc.”) in Corporate Communication. Consider this case from the perspective as a Google employee. As Google continues to grow, there may or may not be some impact on its corporate structure and founding philosophy. How would you use Peter Senge’s five disciplines to (1) understand the changing environment at Google, (2) assess the major events influencing the changes, and (3) adapt to the changes?

Assignment1 Journal article

You will locate one peer-reviewed journal article related to a topic covered in Module 1 and create a

professionally designed PowerPoint presentation. In the presentation, you must identify and explain the

purpose of the study (article), interpret definitions and variations in definitions, if any. The presentation

should include a minimum of five slides, with audio embedded on each slide (for a total of five-to-seven

minutes). You will also submit a Word document of your audio transcript.

Module 2 Discussion

The Saint Leo core value on which this course focuses is excellence. If communication competence is the key to organizational excellence, how would you encourage the members of an organization to become competent communicators to enhance the corporate communication strategy? Be certain to be specific in your response and support your answer. Include at least two credible academic sources as support

Journal article 2Top of Form

Bottom of Form

For this assignment, you will locate one peer-reviewed journal article related to a topic covered in Module 2 and create a professionally designed PowerPoint presentation. In the presentation, you must identify the problem, process (method), and solution (results) of the study. The presentation should include a minimum of five slides, with audio embedded on each slide (for a total of five-to-seven minutes).

Module 3 Discussion

Read Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following:
Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim.
Assess and identify the critical constituency issues.
Articulate what you believe are the three most desirable outcomes.
Discuss at least three communications best practices implemented by JetBlue

Case study analysis

Disney’s America project in Prince William County, Virginia.


Your task is to read the case study, and after careful analysis, formulate a succinct response that is no

longer than one single-spaced typed page with one-inch margins. No cover page is needed. You may use

a separate page for references (works cited page).

Your response must include a clear identification of the most significant business problem facing Disney,

prompting the public statement. Remember this is your educated opinion which must be supported with

evidence. You may find the evidence needed in the case study, but you may also use credible external

sources. In addition, your response must assess the various types of organizational communication

Disney used to manage the problem. Examine the different audiences/constituencies and determine how

the message differed or would have differed. It is important that your paper has the three sections—

introduction with a thesis, body with support for the thesis, and a conclusion

Module 4

Personal Statement of Ethics

The objective of the assignment is to write a professional statement of your ethics in the workplace. Frame your statement for the work context. Who are you as an employee? If an employer were to hire you, what would he or she get as a professional person? The results of the OWEI should help you answer these questions. Your statement should be a well-written, coherent paragraph summarizing your personal ethics for the professional world. It may be written from the first-person point of view.

You must respond in an additive manner to at least two of your classmates. Be discerning of what you notice about the different statements.

Module 4 Discussion

William Ford Jr., Chairman of Ford Motor Co. said, “A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.”

Supported by evidence from your textbook, the “Starbucks” case study, and other research, describe two forces that you believe shape the relationship between business and society. Provide two examples, one for each force you select. Be specific in your answer and discuss strengths and weaknesses via examples and applications. Be certain to cite in APA format all sources used.

Module 5 Discussion

Visit at least two different companies’ website and read about how each company explicates the working environment and its expectations of employees. In your discussion post, reference the websites you analyzed. Examples of companies include, Kraft Foods, Apple, CVS Caremark, Johnson & Johnson, and Target. Identify what your selected companies do to establish a positive working environment and committed employees. Be specific in identifying behaviors, programs, or initiatives. (Note: If a company website does not provide enough information, select another company.)

Journal Article Assignment 3

For this assignment, you will locate two peer-reviewed journal articles related to a topic covered in Modules 3, 4, or 5 and create a professionally designed PowerPoint presentation. The two articles must be related and discuss the same topic. In the presentation, you must identify similarities and differences in the two chosen studies and draw conclusions from the results of the studies. The presentation should include a minimum of five slides, with audio embedded on each slide (for a total of five-to-seven minutes).

Module 6 Discussion

Read Case 8-1 (“Steelcase, Inc.”) in Corporate Communication and respond to the following questions.
Where should Grueber report and why?
What resources should Grueber ask for? What are the biggest challenges for IR?
How would you position the function to handle those challenges? How do you see these issues relating to empowerment?
What changes would you have made to strengthen empowerment and hence strengthen (possibly) Steelcase, Inc.?

Module 7 Discussion

Read Case 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the following questions.
What are the key problems that Gupta should focus on in the short term and in the long term?
What is your recommendation for Coke’s communication strategy?
Who are the key constituents? Could Coke India have avoided this crisis?

Submit your Review of Literature

MBA 525–Review of Literature

Assignment Description

You are required to write a 15-page (minimum), double-spaced Review of Literature (ROL) on an

instructor-approved topic related to the course. The ROL is an academic paper following APA writing and

citation guidelines. Must use 10 peerreviewed journal articles related to a businessrelated

topic covered in course. The paper includes a critical analysis of the relationship among different works

(articles). You must use at least 10 scholarly, peer-reviewed journal articles to build your ROL.


The general purpose for writing a literature review is to critically analyze and summarize the published

knowledge related to a specific narrowed topic. Most reviews summarize, classify, and compare and

contrast the information found in peer-reviewed journal articles. A well-written ROL should identify the

thought leaders in the given field as well as present a clear idea of what is known, not known, and still

needs to be known.


No earlier than the beginning of Module 3, and no later than the conclusion of Module 5, the instructor

must approve your proposed topic for the ROL. Topic submission must include a specific purpose

statement and two supporting peer-reviewed journal article citations in APA format. Submit this to your

instructor via email. The earlier your topic is approved, the more time you will have to complete the paper.

When selecting your topic, review those covered in the Corporate Communicationstextbook and the

module materials. Your ROL topic must relate directly to the course material. Be certain that your topic is

timely, represents contemporary business issues, and is of interest to you and your career path. You will

find that with timely, current topics that the discussion is still being debated by authors and researchers.

The final paper must adhere to APA 6th edition writing style and format, including title page, abstract and

citation page (references). It must be a minimum of 15 pages, double-spaced, and reference at least 10

scholarly, peer-reviewed journal articles.

Review process

Similar to primary research, development of the literature review requires four stages:

·Problem formulation—which topic or field is being examined and what are its component issues?

·Literature search—finding materials relevant to the subject being explored.

·Data evaluation—determining which literature makes a significant contribution to the

understanding of the topic.

·Analysis and interpretation—discussing the findings and conclusions of pertinent literature.

Literature reviews should comprise the following elements:

·An overview of the subject, issue, or theory under consideration, along with the objectives of the

literature review.

·Division of works under review into categories (e.g. those in support of a particular position, those

against, and those offering alternative theses entirely).

·Explanation of how each work is similar to and how it varies from the others.

·Conclusions as to which pieces are best considered in their argument, are most convincing of

their opinions, and make the greatest contribution to the understanding and development of their

area of research.

In assessing each piece, consideration should be given to:

·Provenance—What are the author’s credentials? Are the author’s arguments supported by

evidence (e.g. primary historical material, case studies, narratives, statistics, recent scientific


·Objectivity—Is the author’s perspective even-handed or prejudicial? Is contrary data considered

or is certain pertinent information ignored to prove the author’s point?

·Persuasiveness—Which of the author’s theses are most/least convincing?

Value—Are the author’s arguments and conclusions convincing? Does the work ultimately

contribute in any significant way to an understanding of the subject?

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