Seaport Bus 100 Quiz 5 (2014)
Seaport Quiz / Exam:Bus 100 Quiz 5
Question: New products are often immediate successes.
Question: Candy bars, milk and newspapers are all examples of convenience products.
Question: Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.
Question: The variation of an existing product, such as freeze-dried coffee, is an example of product imitation.
Question: Long-range marketing plans typically cover two years.
Question: Consumers use different types of decision behaviors when buying different products.
Question: Cindy Sullivan was granted franchise rights from McDonald’s for the community in which she lives. McDonald’s practice of granting franchises for specific geographic areas is commonly known as selective distribution
Question: Sales forecasts are used by managers in different divisions of an organization.
Question: In the decline life cycle stage of a product, less profitable versions of the product are sold at reduced rateds to cut losses.
Question: A marketing information system is computer-based and uses information from both internal and external sources.
Question: Screening ideas for feasibility is the first stage of the new product development process.
Question: A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and ______ to purchase such products.
Question: The utility created by making a product available when customers wish to purchase it is called ______________ utility.
Question: Of commission merchants, manufacturers’ sales branches, and merchant wholesalers, commission merchants constitute the largest percentage.
Question: A firm’s marketing activities are affected by external and generally uncontrollable forces.
Question: The pricing ingredient is concerned primarily with the producer?s costs of design.
Question: Mattel, Inc selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?
Question: Consumer products can be divided into the following three categories:
Question: In cost-based pricing, a producer adds an amount to the total production cost to provide a profit. The amount added to the production cost is called a
Question: Target and Wal-Mart are considered
Question: Consumers would most likely treat personal computers as ______________products.
Question: Merchant wholesalers usually do not
Question: Sandy is a specialist in crude oil. She represents buyers or sellers and is generally hired on a temporary basis. She is known for her expertise in crude oil. Sandy is a (n)
Question: Sue Wallace is getting married on Saturday. She purchases flowers for the church ceremony early Saturday morning form a local flower shop. Which of the following types of utility is not created by this activity?
Question: A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is
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