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SES 1101 assignment

These assignments are essential in the development of your understanding of the health and fitness club industry. Your assignment is to visit the Web Sites of two (2) different health clubs or fitness centers, evaluate them, and report on them. You are to not only assess the facility based on the characteristics listed below, but also on how the web site attracts you, or turns you off, as a potential customer or client. For example, does the site get you fired up to at least visit the facility in person? Or, does it make you want to close the web page as quickly as possible and never look at the site again, much less visit the facility? Or, was your reaction somewhere in between? In addition, analyze the following aspects of the athletic facility:

– Price

– Types of memberships available

– Equipment types and amount (weight, aquatic, racquet sports, etc.)

– Décor (color schemes, music, atmosphere, uniforms, etc.)

– Marketing (internal and external)

– Recreational leagues, clinics, etc.

– Types of sport instruction offered

Number of employees and in what capacity

Number of administrators and in what capacity

Analysis of clientele you believe the facility serves

Observed strengths and weaknesses of the facility

All of the above issues should be addressed in your reports. These reports are due on the date listed on the syllabus assignment sheet. No late reports will be accepted! If there are questions or concerns please contact me. Good luck and enjoy your “ visits”.


Must be typed

Must cover the material and be two (2) to three (3) pages for each site

Must be college work…please proof read as well as spell check.

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