Crocs Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage

Notes:

· This case is in Section Six of the textbook. Read the case carefully, at least twice.

· Even though the title mentions Supply Chain Model but this case has a lot to do with Capacity Planning.

· This is the cover page of your case report. Word-process your case report within this template. Do not change the header or footer. They contain course number, term, name of case and page number, which are all required.

· Use 12-point regular Times Roman font and 1.5-line spacing.

· Use Equation Editor (Insert/ Object/ Microsoft Equation) to word-process formulas, if required for the case.

· Use Excel for graphs and Drawing Tool in Word for diagrams, if required for the case.

· Do minimal rounding at intermediate steps (use at least four significant digits). Round off the final answers appropriately.

· Create a single Word document by pasting all your Excel work into this Word document.

· Answer the questions given below in preparing your report for the case. Do not use the questions given at the end of the case.

· Your comments must relate directly to the case. General comments are not expected.

Analysis of the Case

§ What are Croc’s core competencies? Answer in the context of the case. General answers are not expected. (100–200 words)

§ How should they exploit these competencies in the future? Consider the following alternatives:

a) Further vertical integration into materials

b) Growth by acquisition

c) Growth by product extension

Answer in the context of the case. General answers are not expected. (100–200 words)

§ To what degree do the alternatives in the previous question fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies? Answer in the context of the case. General answers are not expected. (100–200 words)

§ How should Crocs plan its production and inventory? How do the company’s gross margins affect the decision? Answer in the context of the case. General answers are not expected. (100–200 words)

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