Summary of the Skoda Case Study sample essay
The purpose of this summary is learns about what is SWOT analysis, how to use it to analysis a company and the way to guide goals and business behavior. Next, the object is understands how a particular company-in this case is Skoda Company-used a SWOT analysis to analysis itself.
Skoda Company was established in 1925 and then had become a strong competitive power company in car market. However, it only have a 1.7% share-a very few part-in car market in recent years. Skoda UK management wanted to define its brand positioning, that means they need a brand which owned by themselves. This was a solution to reply too much competition in market now.
The case study used a SWOT analysis tool (including SMART and SLEPT) to analysis situation of Skoda Company which from four different aspects: strengths, weaknesses, opportunities and threats. The first step was strengths. Skoda wanted to know how customer feels to them so collects feedback from buyer. Use this way Skoda wined its own satisfied customers. Secondly, find weaknesses. In the past Skoda was produced bicycle and then turned to car producing, so some people consider that quality was not so ideal, so neutral public perspective is their weakness. The third was about opportunities. Skoda have their own satisfied customers, this is their opportunity. The final one was threats. In prefect competition market Skoda lost its market shares. They need to produce better products to keep their customers, and they also need a strong industry chain and an accurate market segment.
The outcome of thought using a SWOT analysis was that Skoda was struggling to change it original image, and they already achieve some. The challenge was increasing marketing shares, so they needed to search a new strategy to improve their brand.
Study Acers provides students with tutoring and help them save time, and excel in their courses. Students LOVE us!No matter what kind of essay paper you need, it is simple and secure to hire an essay writer for a price you can afford at StudyAcers. Save more time for yourself. Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more