Film is preceded by the introduction of the environmental problems that plagued the world today. This introduction is intended to give an overview to the viewers about the negative impacts caused by human activities that are less responsible for the stability of the environment in general. Then proceed with the analytical discussion about things that appear in and around the environmental issue, and ended with optimistic statements proposed to raise the confidence of the audience to carry out concrete actions for the earth.

In parts of the we can see about 50 leading scientists, thinkers, leaders, oceanographer, author, etc, asking questions or presenting facts relating to the environmental issues facing the planet and the prospects for maintaining the stability of the Earth’s environment the first hour documentary presents a frightening picture, especially the degradation of environmental conditions that hit the planet, telling many sins conducted on the environment (such as pollution, deforestation, excessive mining), indicate the reasons or factors behind the spread of environmental damage (such as corporate greed, the failure of public policy, the lack of leadership and ignorance), and the meaning and impact of all of the existence of mankind. In the final third of the documentary, after a series of bleak picture of the condition of the planet. Improved mood viewers try again with the appearance of a wide selection of solutions describing the visions of the alternative energy sources, provide transportation options, improve environmental agendas of government, creating housing and urban infrastructure will be environmentally friendly and reduce the level of consumption in big cities.

Perception

Speaking of businesses will certainly talk about the profit. Problems arise when the awareness of environmental sustainability is still low. When only the advantage of being the first priority, other aspects sometimes neglected. Businesses that take natural resources and produce waste usually will have an impact on the environment. A company would harm the environment to whatever extent was profitable, and they often harmed the environment despite the fact that it was unwarranted to do so. If there are no business ethics applies here, environmental degradation and other losses will occur. Many companies especially in manufacturing industry dispose of waste into water, like into river or pond. Sometime this is relatively harmless to ecosystem, but increasing the amount of waste could became too toxic for some organism. If toxic accumulate and make disturbing ecosystem, other third parties could be impacted, like people around ecology, food resources contaminated.

Imagine that company twice as much pollution into pond/river to save operational cost, but it kill fish in the pond. The fisherman that have income from fish will not have any income. In that case, the company decision to dump more waste into pond actually causes more harm than good. It’s unfair to save money to pollute when other people have to pay for those saving. We can protect the environment by implementing stricter standards on companies and limit the amount of pollution allowed, and we can try to heal the environment and do what is necessary to restore it back to a balanced state. Of course, the costs of protecting and helping the environment can be expensive, and people don’t want to pay those costs. But who should pay the cost? Who those responsible and those who take benefit from that. Company which have more concern about environment can also to raise its reputation in which people could be more respect and make positive point to the company and its business be sustainable in long period. Company could be consider a range of ethical criteria for determining the companies’ ranking.

Climate Change and Global Warming

Now days, many country have debate and discuss about nature condition due to climate change and global warming. Causing of those are people constantly use material derived from fossil fuel such coal, petroleum and natural gas. But some political or that have particular interest in this business defended or divert about this issues to others. We already know some of the consequences of global warming – the melting of polar ice caps, rising ocean temperatures, prolonged droughts spread of a dangerous disease outbreaks, massive flooding, coral bleaching and storm surge. We also have to know who will be hit hardest – State coastal, island nation, and the country’s underdeveloped regions such as Southeast Asia. Over the years we have been continuously release carbon dioxide into the atmosphere by using a fuel derived from coal, natural gas and petroleum. The use of forests for fuel (both wood and charcoal) is one cause of deforestation.

Around the world consumption of wood and paper products is increasing, the need for land for cattle growing supplier of meat and milk, and use of tropical forest lands for commodities such as oil palm become the main cause of deforestation world. Deforestation will lead to the release of large amounts of carbon into the atmosphere. there have led to increased natural blanket the world, leading to temperatures rising towards the global climate, and that climate change cannot be predicted too deadly. I believes that only by step reduction of greenhouse gas emissions that can prevent systematic and radical climate change can lead to further damage to the world’s ecosystems and the people living in it. Technology is advancing, where the technology can reduce the fossil resources significantly. For example, the use of electric cars and the processing of renewable energy sources such as sunlight, wind, and waves.

Electric Car

I try to take sample of case. Electric car technology begins at the largest U.S. automakers, the car innovation when it looked as solving air quality problems. And indeed this car pass emissions test with zero emissions. So from that government decided to issue a policy of zero-emission car. But it potentially huge loss for oil industry due to the sale of electric cars that will one day explode. So, Oil companies colluded with others to kill these environmentally friendly vehicles. Auto industries also see that the development costs would result in losses for the future there will be no maintenance spares. The problem, maintenance parts used for oil-fueled cars have been making automotive company profits. They also worried that the popularity of electric cars will grow. So, oil companies and auto industries make electric car is by installing a low-quality and toxic batteries. Of advertising is equally negative, that electric cars will actually hurt the environment. Because the electricity used to fuel cars comes from coal-powered electricity.

Emission coal energy is considered more severe than petroleum. The experts were silenced argued that, although electric cars comes from coal-fired power plant, the emissions produced are smaller than petroleum. In addition, emissions of coal plants could still be regulated and considerably less than the car with fuel. Car companies also argue that they will not be able to produce electric cars are technically and financially. So they joined the oil companies sued government and canceled the obligation mandated car with zero emissions (zero emmision vehicle / ZEV). Oil companies and the Federal Government instead proposed a hydrogen fuel cell that can not be available within the next 15-20 years. While battery technology is readily available and cost effective enough. The electric car was still destroyed. Innovation electric car, died on the spot.

Renewable Energy

The concept of renewable energy to fame in the 1970s, in an attempt to offset the development of nuclear energy and fossil fuel. The most common definition is the energy source that can be quickly restored back naturally, and the process is ongoing. With this definition, nuclear and fossil fuels are not included in it. all renewable energy is certainly also a renewable energies, as always available in nature in a relatively very long so no need to worry or anticipate will run out of sources. Renewable energy over the last decade it has come into its own and is ready to provide us with the alternative route that we need for the sustainability of our world. The path we choose, between renewable and fossil fuel energy sources, as we are submerged in a world focused on sustainability is now more than ever an ethical one.

Conclusion

Environmentally friendly is no longer proving a result of human actions. Greedy and self-interest are preferred so that a domino effect and the sustainability of ecosystems ignored. Began to rise environmental awareness and various movements to create a environmentally-friendly economy keeps going. Global warming and Climate change has become serious in many countries. If no action was to change the culture and behavior that harms the environment. Economic climate and the good life will not be created. Disasters, drought, which caused poverty will certainly have more impact on the economy. Renewable energy should be considered for achieving sustainable development and creating a greener economy. This energy did not create the carbon dioxide that make greenhouse effect. Unfortunately this has not been a top priority for investment and maintenance are considered more expensive than conventional energy technologies

References
http://en.wikipedia.org/wiki/Who_Killed_the_Electric_Car%3F
Taylor, Jennifer. Ethics of Renewable Energy. York University: 2008

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