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The Little Tike’s Company Essay


When creating a company, the marketing strategy is very important. This strategy help determine how long the company will last. Marketing strategies are the marketing logics by which the company hopes to achieve strong and profitable customer relationships. It involves deciding which customers to serve and with what value proposition. (Armstrong, G & Kotler, P G5) In this strategy there needs to be a mix that the company uses to produce responses it wants in the target market. I decided to pick a company that was founded in 1970 for this project. Little Tikes is now a multi-national manufacturer and marketer of high quality children’s products. (about our company) This company drives consumer demands through comprehensive marketing programs.

Mission Statement

Little Tikes needs a marketing strategy that not only appeals to children, but their products and strategy must appeal to parents. For their mission statement I came up with something for children and parents. “Our goal is to provide your children with a fun, learning, and safe environment.” Parents want their children to have fun, but learn at the same time. Since all of Little Tike’s toys are safe for children to use, I thought that would also appeal to parents.

Form of Marketing

When marketing on television or the internet, Little Tikes should have examples of children using their products. This is mainly for the purpose of showing how children enjoy the products. These advertisements should also show parents playing with their children. With these two methods of marketing, I have tried to make the products appealing to both child and parent. This will, hopefully, increase the number of consumers that want their products. A child always wants their parents to play with them. With this way of advertising, it shows how parents and children can both enjoy the products.


Since this company has a wide variety of categories for different toys, using a mix is helpful when marketing. They produce infant toys, popular sports, pay trucks, ride-on toys, sandboxes, activity gyms and climbers, slides, pre-school development, role-play toys, creative arts, and juvenile furniture. With this huge variety there are different ways to create marketing mixes. When marketing infant toys show how parents can help their infant learn developmental tasks and skills. Pre-school development prepares children for kindergarten.

They need to know colors, numbers, and letters. When marketing these products, I would show the consumer how helpful these products are to the child. Little Tikes makes furniture, such as beds and stoves, that help children use their imagination. When a child sees mommy or daddy cooking, they naturally want to try it. By giving them their own stove, they can cook without the parents worrying that they will get hurt. This is a safe way to allow your child to learn skills that will be used in life.


In this strategy, I have tried to create a mix for parents and children. Parents are the ones with money, which means they pick their children’s toys. So by showing how Little Tikes can help their children, more consumers will want to buy these products over the toys that don’t encourage learning. When a child wants a toy, it is because they think it looks fun. Most parents buy toys that are fun, but they normally take the time to look at the development that can be learned. This mix would be appealing to me as a parent. Parents want their children to have fun, learn, and be in a safe environment.


“about our company.” Little Tikes. Little Tikes Inc.. July 14, 2004


Armstrong, G. & P. Kotler. (2005). Marketing: an introduction. 7th ed.:

Prentice Hall.

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