Water Parks Essay
Journal of Hospitality Marketing & Management. 2011, Vol. 20 Issue 3/4, p407-424. 18p. 1 Diagram, 3 Charts. Document Type: Article Subject Terms: *TOURISM *TOURIST attractions *TRAVEL *AMUSEMENT parks *FAMILIES Author-Supplied Keywords: fun grounded theory push-pull theme park Tourism motivation travel ladder NAICS/Industry Codes: 713110 713110 Abstract: This study revealed the motivation constructs for visiting Legoland Windsor tourist attraction.
Data was collected from visiting families using semistructured interviews and nonparticipant observations. Grounded theory was employed and the construct of ‘fun’ that emerged as the main motivator for families to visit was deconstructed into its push-pull parts using traditional and revised push-pull frameworks, and contrasted to the travel career ladder model. The study offered an insight into the notion of fun as a motivator for families to visit a theme park.
More importantly, by deconstructing the notion of fun associated with family theme park, a touristic setting, this study offered a significant contribution to knowledge; it provided a theorization of the concept, ‘touristic fun,’ previously undertheorized. It also contributed to the literature on motivation, particularly, to visiting family theme parks. The study has also several implications for the development, management, and marketing of attractions of this type. [ABSTRACT FROM AUTHOR].
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1Faculty of Design, Media and Management, Bucks New University, High Wycombe Campus, Buckinghamshire, England ISSN: 19368623 DOI: 10. 1080/19368623. 2011. 562431 Accession Number: 60294239 Database: Academic Search Premier Source: Arabia 2000, 01/30/2013 Document Type: Article Abstract: Doha, January 30 (QNA) – Reach Out To Asia (ROTA) is encouraging all families in Qatar to ‘Reach Out By Having Fun’ at the 6th Wheels ‘n’ Heels Family Fun Day, taking place on Friday 8th February at the Museum of Islamic Art Park on the Doha Corniche.
Accession Number: 6FI3145240364 Database: Newspaper Source Translate Full Text: HTML Full Text Reach Out by Having Fun at 6th Wheels ‘n’ Heels Family Fun Day Doha, January 30 (QNA) – Reach Out To Asia (ROTA) is encouraging all families in Qatar to ‘Reach Out By Having Fun’ at the 6th Wheels ‘n’ Heels Family Fun Day, taking place on Friday 8th February at the Museum of Islamic Art Park on the Doha Corniche. Launching Qatar’s premier community event of the year during a press conference at the Qatar Foundation Recreation Center, Board Member H.
E Dr. Sheikha Aisha bint Falah Al Thani was joined by representatives from Wheels ‘n’ Heels 2013 Flagship Sponsor Maersk Oil Qatar and Leadership Sponsor Commercial Bank Qatar to launch the annual event which encourages Qatar to live a healthy lifestyle. Launching Wheels ‘n’ Heels 2013 HE Sheikha Aisha bint Falah Al Thani said: “It is with great excitement that we announce the 6th Wheels ‘n’ Heels Family Fun Day.
For this year’s event at the Museum of Islamic Art Park, a long list of celebrities, entertainers and sports stars’ are joining and helping ROTA promote the health benefits of regular exercise, healthy diet and enjoying life. ” On the day that families across Qatar comes out to enjoy and play, Wheels ‘n’ Heels 2013 partners with the final stage of the Tour of Qatar to give families the opportunity to cycle the same circuit used by the professional cyclists, as well as take part in fitness activities and watch celebrities perform on The Stage.
All family members are invited to climb aboard a bike, jump on a skateboard or lace up a pair of trainers to complete The Circuit as adults, children and celebrities jog, walk, cycle or wheelchair three kilometres along the Doha Corniche to help ROTA raise fund to provide quality education to 48 million children in need across Asia. In partnership with Flagship Sponsor Maersk Oil Qatar, Wheels ‘n’ Heels 2013 is making a special effort to promote Action on Diabetes, an initiative supported by Maersk Oil Qatar which is designed to deliver the Emir H.
H Sheikh Hamad Bin Khalifa Al-Thani’s vision of a healthier and prosperous Qatar by 2030. Speaking at the press conference, Maersk Oil Qatar’s, Mr. Faisal Al Medehkah Head of Social Investment said: “Maersk Oil Qatar is very proud to support Wheels ‘n’ Heels as a flagship sponsor. With our partners from ‘Action on Diabetes’, we will also be setting up our diabetes awareness village to compliment the event activities. Healthy lifestyles are a very important factor in preventing Type 2 diabetes, and we are pleased to join with ROTA at this important event”.
The Action on Diabetes village has already proved very successful – attracting more than 15,000 thousand visitors during a 4-day Katara event in November 2012. Specialists from Supreme Health Council, Qatar Diabetes Association, Hamad Medical Corporation, the Primary Health Care Corporation, and Novo Nordisk, partners with Maersk Oil in the Action on Diabetes project will be at hand to offer diabetes testing and provide advice on preventing and managing diabetes.
“We have a strong corporate social responsibility programme that proactively makes a sustainable and positive impact on the Qatari society. Our social investment activities are largely focused in the areas of health, education, capacity building, and the environment – where we believe we can make a positive contribution that supports development in the State of Qatar” added Mr. Faisal.
Kids Zone is guaranteed to keep the kids occupied for hours with non-stop live entertainment, bouncy castles, face painting and a whole lot of fun games, interactive sports and performances by well-known singers and dancers. The Childhood Cultural Centre, founded under the initiative of Her Highness Sheikha Mozah Bint Nasser to encourage, support and develop social growth in Qatar, will be providing books and arts and crafts materials to Wheels ‘n’Heels 2013. Reach Out To Asia is thrilled to announce a top-class collection of singers, dancers and musicians will be keeping the crowds entertained on the Wheels ‘n’ Heels Stage.
Meanwhile, children’s entertainers will ensure the kids enjoy themselves while a host of local and international celebrities and sports stars take part in the Wheels ‘n’ Heels Autograph Signing session. ‘Stay Active and Healthy’ will be the message in the Active & Health Zone as kids and adults learn more about first aid, how to prevent accidents. even get a free health checkups. Civil Defense staff will also be on hand to teach young ones the importance of road safety, traffic rules, fire safety and how to use a fire extinguisher.
If you have the energy, join Aspire, the Qatar Cycling Federation and the Girls on the Go who promise hours of fun sports and fitness activities for the whole family. Commenting on behalf of Commercial bank, Abdulla Saleh Al Raisi, Deputy CEO, said: “We are proud to be ”Leadership Sponsors“ of ROTA Wheels ‘n’ Heels 2013 because we firmly believe in doing our part to support initiatives that benefit society as a whole, especially initiatives that promote the values of education and healthier lifestyles two values that are particularly close to our heart.
ROTA Wheels ‘n’ Heels fundraising plans also inspire with the spirit of reaching out to people less fortunate in need of support, and encourage with its sense of the possible, and at Commercial bank we believe ‘everything is possible’. We look forward to supporting ROTA to achieve its plans, and enjoying a fun-filled family day next month. ” The Big Screen, a large outdoor screen showing Wheels ‘n’ Heels activities, sponsor information, entertainment from The Stage and inspirational ROTA videos, to ensure everyone can follow all the Wheels ‘n’ Heels action.
Ensuring everyone has enough energy to enjoy the entire six hours of Wheels ‘n’ Heels excitement, the Wheels ‘n’ Heels Food Zone provides a selection of tasty, healthy snacks and drinks throughout the day. As well as the invaluable support of Flagship Sponsors Maersk Oil Qatar and Leadership Sponsor Commercial Bank Qatar, ROTA Strategic Partner Qatar Cycling Federation and a number of Qatari organisations will be demonstrating their corporate social responsibility by participating in the event as Wheels ‘n’ Heels Partners: Civil Defense, Qtel, Qatar National Cancer Society, Qatar Institute for the Elderly and National Programs.
“ROTA encourages the families of Qatar to say yes to a healthy lifestyle by taking part in a community day of celebration on the 8th February. Come along to the Museum of Islamic Art and enjoy the entertainment, take part in the fun activities and donate to ROTA projects which support children and communities in Qatar and across Asia, also I would like to address special invitation to all schools in Qatar to join us at the circuit” says ROTA Executive Director, Mr. Essa Al Mannai. (QNA) ? ?,f l QNA 1329 GMT 2013/01/30 Copyright 2013 by Qatar News Agency Distributed by UPI Copyright of Arabia 2000 is the property of Arabia 2000.
The copyright in an individual article may be maintained by the author in certain cases. Content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. Source: Arabia 2000, Jan 30, 2013 Item: 6FI3145240364.
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